Tax Executives Institute, Inc. (TEI) consulted The YGS Group for a makeover of its bimonthly publication, Tax Executive. The institute wanted to offer readers newsier content with a focus on member activity and industry trends.
Our editorial team worked closely with the Institute to develop editorial departments, including member profiles, chapter news, and roundtable discussions. Along with the comprehensive feature well, the publication retained the technical submissions section to maintain member involvement.
Our marketing design team established a clean, modern layout through the use of contemporary fonts, white space, and multiple entry points for reader engagement. The design incorporated simple geometric indicators and a consistent format for departments, columns, and technical submissions, which helps readers easily identify the different sections and enhances the overall reader experience. Custom cover illustrations highlight the content in a unique way, and give the publication a more personable look and feel.
In the words of TEI’s Executive Director Eli Dicker, “The style, creativity, balance, and overall freshness of the product are terrific. I have already received several comments from longstanding members expressing how pleased they are with the magazine’s new design elements, crisp writing style, and overall appearance. Bravo!”
Now that the redesign is complete and the microsite has launched, YGS continues to provide TEI with a publication Total Solution offering, which includes content development and editing, design, printing, and mailing services for the bimonthly publication, along with the development and management of the publication’s microsite, taxexecutive.org.