The YGS Group

Success Stories

Tax Executives Institute, Inc.

Tax Executive: A Publication Total Solution

THE STRATEGY
Tax Executives Institute, Inc. (TEI) consulted The YGS Group for a makeover of its bimonthly publication, Tax Executive. The institute wanted to offer readers newsier content with a focus on member activity and industry trends.

THE EXECUTION
Our editorial team worked closely with the Institute to develop editorial departments, including member profiles, chapter news, and roundtable discussions. Along with the comprehensive feature well, the publication retained the technical submissions section to maintain member involvement.

Our marketing design team established a clean, modern layout through the use of contemporary fonts, white space, and multiple entry points for reader engagement. The design incorporated simple geometric indicators and a consistent format for departments, columns, and technical submissions, which helps readers easily identify the different sections and enhances the overall reader experience. Custom cover illustrations highlight the content in a unique way, and give the publication a more personable look and feel.

THE RESULTS
In the words of TEI’s Executive Director Eli Dicker, “The style, creativity, balance, and overall freshness of the product are terrific. I have already received several comments from longstanding members expressing how pleased they are with the magazine’s new design elements, crisp writing style, and overall appearance. Bravo!”

Now that the redesign is complete and the microsite has launched, YGS continues to provide TEI with a publication Total Solution offering, which includes content development and editing, design, printing, and mailing services for the bimonthly publication, along with the development and management of the publication’s microsite, taxexecutive.org.

Success Stories

National Association for College Admission Counseling

The Journal of College Admission: A Publication Redesign

THE STRATEGY
The National Association for College Admission Counseling (NACAC) wanted to transition its publication, The Journal of College Admission, from research-oriented to a cleaner and more contemporary style.

THE EXECUTION
The YGS Group partnered with NACAC editorial staff to provide editorial, design, and printing consulting services for The Journal. Editorial Services provided guidelines for producing more digestible content, and eliminated the bibliographical stylization. Editorial introduced the concept of departments within the publication, creating different sections for the varied reader demographics.

After editorial laid out the content architecture of the publication, Marketing Services redesigned The Journal cover to cover. Modern shapes and cleaner lines now complement the similarly streamlined content. Easily recognizable icons guide the reader through the newly designed sections.

THE RESULTS
NACAC created a YouTube video showcasing the publication’s new features and encouraged readers to share impressions of the new content and design using the Twitter hashtag #nacacJCA. NACAC is continuing their relationship with YGS to further develop their social media strategy and focus on becoming the voice of the college admission counseling industry.

Success Stories

AICC - The Independent Packaging Association

BoxScore: A Publication Total Solution

THE STRATEGY
The Independent Packaging Association—AICC was looking for a publishing partner to assist in the production of its bimonthly magazine, BoxScore. AICC was interested in a creative and editorial overhaul, and sought print and digital solutions. The YGS Group was able to meet all of these requests.

THE EXECUTION
Editorial reimagined the content architecture to include industry-specific features, reorganized columns, and strategic entry points throughout the magazine to draw readers. Marketing Services utilized best practices regarding white space, consistent heading treatments, and streamlined font styles.

YGS also designed and developed the BoxScore microsite and digital newsletter, inBox, borrowing the refreshed elements from the magazine.

THE RESULTS
By choosing The YGS Group and letting the experts do what they do best, AICC has been able to expand its outreach to members, keep costs down, and do more than ever.

According to Taryn Pyle, director of communications with AICC, “After many strategy meetings, [YGS] presented us with a plan that included everything I wanted for less than I had been paying before. I got more than I had before, all under one roof.

Beth Smith

Betty Mason

Jessica Rock

Chris Somers

Laura Gaenzle

Prepress Team

Tom Grentz

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