The YGS Group

Success Stories

Club Managers Association of America

Club Management: A Publication Total Solution

THE STRATEGY
The Club Managers Association of America (CMAA) wanted a more modern look for its publication, Club Management, in addition to elevated, industry-specific editorial content. CMAA also wanted to expand its business content offerings and increase advertising revenue by tapping into the business savvy YGS possesses. The association found the flexibility and accountability connected with a Total Solutions offering extremely appealing.

THE EXECUTION
For the publication redesign, Editorial developed a more structured and streamlined content layout, featuring new articles that are more relevant to club managers and their responsibilities. In an effort to make content even easier to navigate, Editorial utilized icons that exhibit the optimal audience for each article. Design used new fonts, rubric designs, and color palettes to make the magazine cleaner and more inviting for readers. Media Sales marketed to new and existing advertisers to build solid revenue for the publication.

THE RESULTS
The fresh, new layouts, fonts, and content really excited CMAA’s membership. Kevin E. Carroll, CCM, CCE, COO/general manager of the Loxahatchee Club, commented on the relaunch: “I am very impressed with how YGS has grasped our culture so quickly. The stories are relevant and timely, and there is nice use of photos and graphics. The content looks very impressive, and I look forward to reading it in depth. This is a major improvement. Now we have something that our members and advertisers can all be proud of.”

Strong content and compelling design coupled with quality printing and timely delivery of the quarterly publication keep members happy. Furthermore, media sales revenue continues to grow. Currently, 2015 is 5 percent away from annual budget and is trending 12 percent ahead of 2014 revenue. Four years after the partnership began CMAA continues to experience the benefits of a Total Solution partnership.

Yvonne DeSalle

Renee Overmiller

Success Stories

Pivotal Health Solutions

Social Media Strategy

THE STRATEGY
Pivotal Health Solutions, a South Dakota–based health systems manufacturer and supplier, was thinking about redeveloping its social media strategy. Pivotal knew once the strategy started, it was a long-term commitment, so it needed a partner who knew the value of consistency in content marketing.

THE EXECUTION
Pivotal turned to The YGS Group’s editorial team for social media blogs, both curated and original, website copy updates, last minute press releases, event handouts and, most recently, infographic copy.

THE RESULTS
No editorial job is too small or too large if you know where to get it. In the words of Pivotal’s marketing manager Lisa Lounsborough, “All is going great. The YGS team is doing a great job and is very responsive and timely on projects.”

The YGS Group’s many talented writers and editors research and create industry-specific content weekly and continue to offer high quality services and products to Pivotal Health Solutions. With the recent addition of infographics to the content production agreement, The YGS Group looks forward to moving Pivotal toward other content-marketing trends.

Success Stories

The Greenbrier

Loyalty Rewards Program

THE STRATEGY
The Greenbrier Hotel & Resort was seeking an evaluation of ways to increase guest visits, their length of stay, and spending habits among returning guests. YGS determined a multi-tiered guest loyalty program could deliver the results The Greenbrier was looking to achieve.

THE EXECUTION
YGS Marketing Services conducted industry research and thoroughly analyzed Greenbrier’s guests’ habits and trends to determine the strategic components of the rewards program.

Program components included:

  • Program tiers and rules
  • Campaign marketing plan with assigned outreaches and follow-ups
  • Program branding with design and messaging

YGS also utilized our in-house offset and digital print and mail services to produce all campaign materials, including the fulfillment of new member welcome kits.

THE RESULTS
An onsite "preview" announcement of the program during the hotel’s annual golf tournament in July returned more than 1,500 responses from guests who expressed interest in joining the program. Those 1,500 respondents were then rolled into the rewards program, which launched the following spring. New members continue to join the rewards program, and the branding developed by YGS is being executed across the hotel’s various program announcements and promotions.

Success Stories

Reserve Officers Association

The Officer: A Publication Total Solution

THE STRATEGY
The Reserve Officers Association (ROA) was growing its member base and needed assistance in coordinating design and content management for its magazine, The Officer. The association was transitioning from in-house production and partnered with YGS for its expanding needs.

THE EXECUTION
ROA tapped The YGS Group for a creative refresh of the publication, updating the table of contents, feature page design templates, department styles, and interior page treatments. Editorial came on board to assist with copy editing initially, and the role grew to include content coordination and development.

THE RESULTS
In ROA’s effort to modernize its publication, The Officer transitioned from a print-only publication to include one print and three digital editions per year. In this format, The Officer can reach a wider audience. The YGS Group has remained flexible and has been a solid publishing partner through ROA’s many transitions.

Reynaldo Alvarado

Zon Buckley

Jordan Kell

Chad Barshinger

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