The Club Managers Association of America (CMAA) wanted a more modern look for its publication, Club Management, in addition to elevated, industry-specific editorial content. CMAA also wanted to expand its business content offerings and increase advertising revenue by tapping into the business savvy YGS possesses. The association found the flexibility and accountability connected with a Total Solutions offering extremely appealing.
For the publication redesign, Editorial developed a more structured and streamlined content layout, featuring new articles that are more relevant to club managers and their responsibilities. In an effort to make content even easier to navigate, Editorial utilized icons that exhibit the optimal audience for each article. Design used new fonts, rubric designs, and color palettes to make the magazine cleaner and more inviting for readers. Media Sales marketed to new and existing advertisers to build solid revenue for the publication.
The fresh, new layouts, fonts, and content really excited CMAA’s membership. Kevin E. Carroll, CCM, CCE, COO/general manager of the Loxahatchee Club, commented on the relaunch: “I am very impressed with how YGS has grasped our culture so quickly. The stories are relevant and timely, and there is nice use of photos and graphics. The content looks very impressive, and I look forward to reading it in depth. This is a major improvement. Now we have something that our members and advertisers can all be proud of.”
Strong content and compelling design coupled with quality printing and timely delivery of the quarterly publication keep members happy. Furthermore, media sales revenue continues to grow. Currently, 2015 is 5 percent away from annual budget and is trending 12 percent ahead of 2014 revenue. Four years after the partnership began CMAA continues to experience the benefits of a Total Solution partnership.