The YGS Group

James Heim

Amanda Stone

Success Stories

Tax Executives Institute, Inc.

Membership Marketing Campaign

The Strategy
Having already established a sucessful partnership with YGS through the Tax Executive publication, TEI enlisted YGS to produce a strategic membership growth campaign with a goal to increase membership by 10%, or 700 new members over a 12-month period. 

The Execution
YGS identified TEI membership value propositions and developed the ACCESS GRANTED campaign theme with corresponding messages and design elements. These elements were then executed consistently across all campaign tactics. Campaign tactics included testimonial videos, a membership brochure, a direct mail kit, and event signage. 

YGS also developed a Marketing Automation Portal (MAP™) for TEI, complete with customizable campaign templates. Chapter leaders can utilize ACCESS GRANTED materials, while TEI marketing leaders can ensure campaign brand consistency and compliance. 

A campaign how-to guide was created for national chapter leaders and YGS trained them on how to successfully execute the campaign to optimize results. Phase two of the campaign, which includes the development of additional outreach materials, is now in progress. 

The Results
Overall, the campaign has increased membership by an overwhelming 46%. Ecstatic with the outcome, TEI is now working with YGS to update their website and do more cross promotion at their future events, including the development of three additional testimonial videos.

“YGS brought together outstanding creative and editorial talent to help scope out our vision for a global membership recruitment strategy; they accurately translated that vision into a comprehensive campaign, which met both our aggressive implementation timetable and budget. YGS’ collaborative approach made every interaction a positive one. We rely heavily on our chapters to recruit new members, and they are very enthusiastic to have this flexible set of tools ready for them to implement.”

—Eli Dicker, Executive DirectorTax Executives Institute 

Success Stories

Thrive Causemetics

Corporate Marketing Collateral

The Strategy
Thrive Causemetics is a new company that produces an organic line of cosmetics that are both vegan and crueltyfree. It is also the first and only luxury beauty brand with a one-for-one giving model: For every product purchased, they donate one to a woman going through cancer treatment. Thrive reached out to YGS to further evolve the brand.

The Execution
Our first project was to develop a CMYK formula for print that matched Thrive’s existing brand color—a turquoise hue. Through the development of 20 different color swatches, YGS gained approval from Thrive on a CMYK build during the first proofing round! This color value will be applied to all product shots and print products, allowing for guaranteed brand color consistency across the board.

YGS continues to support Thrive Causemetics through the production of corporate collateral and promotional materials.

The Results
“We received the inserts yesterday and they look fantastic! The quality is so much better! Thanks for all your hard work on them.”
—Annie Schultz, Brand Director,
Thrive Causemetics

Thrive has its sights set on growth, and as that growth occurs, YGS remains at the ready to meet any demands that may arise—design, photography, color correction, social media, and more. YGS is thrilled about this exciting opportunity to not only collaborate with a growing startup, but also to be a part of such a worthy cause!

Success Stories

The Hershey Company

Retail, Corporate Graphics, and Collateral Design and Print

The Strategy
The Hershey Company has a continual need for the design and production of a variety of marketing materials to support their global brand, from retail displays and graphics to marketing signage and sales collateral.

The Execution
The YGS Group serves as a design and print partner for various groups within The Hershey Company. Our specialists work closely with Hershey to ensure brand consistency across all of their marketing materials, including, but not limited to: wall, window, and floor graphics; danglers, posters, and banners; brochures, flyers, postcards, and newsletters; business cards, letterhead, and note cards. When it comes to the execution and setup of large event signage and POP displays, YGS not only prints the materials, but also assists in the delivery and proper application of the products.

To streamline the ordering process, YGS developed and launched a marketing automation portal (MAP™) for Hershey employees. Users can utilize the portal to order business cards, submit print specifications for a new job, or set up a conversation to discuss a project. YGS will continue to add new products to the portal to further support Hershey in the ordering and printing of their corporate materials.

The Results
Dedicated YGS account directors and customer service representatives work with Hershey to manage the details from project startup through completion. By partnering with YGS, Hershey is able to utilize one partner to fulfill a variety of their marketing and communication needs.

Success Stories


Brand Strategy & Marketing Collateral

The Strategy
Samson is the largest and oldest domestic producer of synthetic rope, serving the market for more than 135 years. Today, Samson continues to pioneer innovative new products using the latest in new fiber developments, constructions, and coatings. Samson partners with The YGS Group to support their various marketing needs.

The Execution
Samson initially commissioned The YGS Group more than 25 years ago to produce advertising and promotional trade show materials. More opportunities for professional collaboration followed, including product line brochure development and content creation for its extensive library of informational materials.

Today, The YGS Group assists Samson’s in-house marketing department by providing brand concepts, copy writing, design, production, and coordination for a full range of pieces specifically tailored to the unique needs of the specialty industrial markets it serves.

YGS has supported Samson with the following initiatives over the years:
• Brand development and implementation
• Print and digital advertising conceptualization and production
• Product literature design and production
• Specialized informational literature
• Case studies and technical bulletins
• Newsletters—for both print and digital distribution
• Website design and content development
• Trade show exhibits and supporting marketing projects
• Product packaging
• Informational, educational, and corporate promotional video development and production

The Results
Samson has developed a reputation for eye-catching, high-quality marketing pieces. They are considered the authority in the industry—a position made credible by the depth and breadth of their informational materials. Samson’s splicing manual, at more than 200 pages in length, is considered the most comprehensive available to the industry (competitors even refer customers to Samson’s manual). Today, it’s available in print, PDF, video, and mobile formats.

The Samson brand is unique in that the logo is the oldest continuously registered trademark in the United States. It is an honor to assist this historically significant brand in serving its markets with both innovative products and valued supporting information in a variety of media outlets.

Success Stories

CK Worldwide

Collateral, tradeshow, and packaging design

The Strategy
Marketing through distributors posed communication challenges for CK Worldwide, a company that serves the TIG (Tungsten Inert Gas) welding industry with torches, welding machines, supplies, and accessories. They needed to educate distributors and their sales people on the unique benefits that CK brings to the end user.

The Execution
For more than 10 years, YGS has provided strategic marketing and design expertise to develop distributor-facing catalogs and sales materials, packaging, and trade show exhibits for CK Worldwide.

Most recently, YGS provided copywriting, design, and photography services for the organization’s new corporate brochure that uses newly developed research and communication strategies to target distributors and appeal to the needs of end users. New designs have also been initiated for the web presence and trade show displays. Preparation is also underway to promote the celebration of their upcoming 50-year anniversary, and a few pieces for their tradeshow exhibits have already been designed to include the celebratory logo.

The Results
CK Worldwide is currently enjoying record growth in both market position and revenue and continues to utilize YGS for all their design needs. YGS’ knowledge of CK Worldwide and the industry have allowed YGS to serve as a strategic creative partner to the organization for many years.

"YGS has been an integral part of CK Worldwide’s success for more than 10 years. YGS’ comprehensive capabilities, including marketing, photography, graphic design, and trade show experience have helped CK Worldwide grow market share and increase brand awareness. We have doubled our business in the last six years and are poised to become the market leader in the U.S. market. YGS is a valued partner, and their professional expertise has helped us achieve our ongoing success."

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