The American Society of Interior Designers was struggling with brand consistency as a result of decentralized marketing efforts executed by its 40+ volunteer-led state chapters. After making an investment in a full re-brand for the association, ASID needed a way to ensure all national chapters could easily adhere to the new brand guidelines.
ASID partnered with YGS to produce a marketing automation portal, where ASID’s national chapter and its affiliated state chapters could easily customize print and digital brand-compliant collateral, including stationery, event materials, postcards, brochures, e-newsletters, and more. YGS built and launched the portal and continues to proactively assist ASID’s dispersed chapter communication leads and industry partners, such as Duron Paints and Restoration Hardware. With access to ASID-branded materials, industry partners can leverage their connection to ASID in the promotion of products to the interior design community.
Utilizing the brand standards established by ASID, YGS has designed and executed close to 100 templates, and that number continues to grow as new opportunities arise. Users are able to log in to the portal to select, customize, and order print-on-demand materials that run on YGS’ digital presses and ship out from YGS facilities. The portal’s real-time data and tracking provide valuable order information to ASID portal administrators.
The timely and efficient manner in which YGS designs new templates and prints and mails the orders has contributed significantly to the continued growth of the ASID brand. MAP has encouraged consistent brand adherence across national and state chapters, and has created significant time and cost efficiencies in the printing and dissemination of electronic and print materials. YGS received an Award of Excellence from the Printing & Graphics Association MidAtlantic for the ASID Student campaign, in which a variety of brand-compliant pieces were produced, including postcards, flyers, and brochures.