The YGS Group

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Our Work

Aetna

Event Branding

Aetna approached YGS with the need to drive national sales leaders and brokers to its new retiree insurance product booth at an upcoming sales event. YGS developed an informed theme—“Own it”—with a tagline and creative concept for push-to-booth strategy and on-site engagement, including an interactive trivia game, a brochure and other takeaway items.