The YGS Group

Success Stories

Archery Trade Association

Annual Meeting Marketing: Agency of Record

THE STRATEGY

ATA hosts an annual trade show that is the largest and most inclusive gathering in the archery and bow hunting industry.  This event is the largest revenue generator for the association and ATA needed to work with a partner who could develop a site to not only service their current event sponsors but also offer opportunities to grow the program.

THE EXECUTION

YGS created a custom storefront experience for conference sponsorships that was built to allow purchase of banner, premium placement, literature kiosks exposure and other sponsorship opportunities.  The site integrates with the AMS system for conference booths as well as other third party systems, custom built map based banner selection tool and integration with a YGS Marketing Automation Portal for real-time proof generation.

THE RESULTS

ATA approved production costs based on a three-year return on investment. Costs were actually recovered in year one through increased sales and efficiency as a direct result of the introduction of the storefront environment

"The 2016 ATA Trade Show was a huge success, and the marketing collateral and show signage were well-received by the ATA and show attendees. YGS established an email template for our marketing efforts that was the most attractive and professional online outreach the ATA has ever done. We are excited to continue the partnership with YGS in preparation for our 2017 show, and we look forward to another successful year.”

—Kurt Weber, Director of Marketing Archery Trade Association