MAP (Marketing Automation Portal) from The YGS Group is a secure, browser-based portal that enables the development of marketing communications material from one central location. MAP provides:
Branding rules and pre-established design templates are set and centrally controlled, allowing any necessary updates or changes to be made in one place. This ensures that brand-compliant collateral can be produced and dispersed quickly, giving you a time-to-market competitive edge.
MAP allows users, from any location, to personalize marketing material to match their specific audience or location information through the use of Variable Data Printing (VDP). Customized materials can be provided in print and electronic formats.
DIGITAL ASSET MANAGEMENT
Marketing collateral, campaign material, and related digital assets are housed in one place, making it easy to access and repurpose material as well as track user activity, format selection, product frequency, volume of materials, and average spend.
Streamlining and centralizing the order process allows you to effectively allocate financial and human resources to best drive your business.
Specific budgets can be set up and monitored for each office or department.
Stored material is tracked and reprinted as needed, thereby ensuring product is ready and waiting when needed.
By centralizing access to material, brand compliance and approval processes are certain to be thorough, timely, and reliable.