YGS MAP™: 10 Questions Answered About Marketing Automation

YGS MAP™: 10 Questions Answered About Marketing Automation

Automation is becoming exponentially more prominent in today’s fast-paced marketing world. Basically, marketing automation is a set of technological tools utilized to manage multichannel and multifunctional marketing processes and campaigns. This often includes automating repetitive tasks or workflows that are designed to reduce human error and boost efficiency—and lead to increased revenue. The YGS Group Read more

 
EXCEL Awards: Anatomy of a Gold-Winning Entry

EXCEL Awards: Anatomy of a Gold-Winning Entry

Every year, Association Media & Publishing (AM&P) hosts the EXCEL Awards, which recognize excellence and leadership in nonprofit association media, publishing, marketing and communications. Since that is exactly what The YGS Group strives to do every day, earning an EXCEL Award is our version of acquiring the Holy Grail. In the recent 2018 EXCEL Awards, Read more

 
Finding Out What It Takes to Work in the Industry

Finding Out What It Takes to Work in the Industry

By Sara Mooney (pictured on left) Sara Mooney is a secondary English teacher and digital media adviser at Susquehannock High School who participates in the York County Alliance for Learning’s Educator in the Workplace program. As part of The YGS Group’s continued community outreach efforts, we hosted Mooney for three days this summer to help Read more