YGS as a Content Leader at the MM&C Conference

YGS as a Content Leader at the MM&C Conference

The Marketing, Membership and Communications (MM&C) conference, a program of the American Society of Association Executives (ASAE), was held May 2 – 3, 2017 at the Walter E. Washington Convention Center in Washington, D.C. If you’re not familiar, the ASAE is the association that supports those who lead associations that support specific industries. Attending members Read more

 
Net Neutrality Explained

Net Neutrality Explained

Conversations around net neutrality have cropped up periodically since the proliferation of the internet. Lately, these conversations have once again wiggled themselves back into focus, sparking debate on the implications of amendments to current law. For some, net neutrality brings about confusion, as it’s not always made clear exactly what the term means. To use Read more

 
 
Marketing and Print Automation: Maximizing Efficiencies

Marketing and Print Automation: Maximizing Efficiencies

“Print is dying.” That’s something we’ve been getting used to hearing alongside the proliferation of digital information retrieval. But the truth is not that print is dying; it’s that print is adapting. Furthermore, printed material is still viable and effective in many spaces, such as news and advertising. Much of this can be attributed to Read more