The Latest & Greatest Digital Advertising Strategies Aimed at Reaching Consumers in 2018

The Latest & Greatest Digital Advertising Strategies Aimed at Reaching Consumers in 2018

Digital marketing strategies have been top-of-mind for a lot of consumers lately. Google just nixed pop-ups (including ads), Chrome got rid of auto-play and Cambridge Analytica’s discovered actions with Facebook users’ data ignited a global debate about privacy. 2018 has seen consumers—and businesses, by extension—questioning digital advertising in a way that might make you think Read more

 
Advice From a Conference Pro: Maximizing Your Company’s Booth Presence

Advice From a Conference Pro: Maximizing Your Company’s Booth Presence

Conference season can be a combination of exciting, arduous and expensive. Companies must be prepared to get the best return and leave a lasting impression, while making a plethora of critical decisions in what never seems to be enough time or enough budget. In this post, we’ve tapped into a YGS event expert to highlight Read more

 
Big Ideas in Printing & Personalized Marketing

Big Ideas in Printing & Personalized Marketing

Let’s face it, we live in a digital world, and that has spoiled us when it comes to personalized options. Case in point: When you order lunch from Panera via their web site or mobile app, it’s ready for you on the pick-up shelf—with your name on it. When you move, you’ll start receiving special Read more

 
 
 
YGS Customer Service: It’s All Gravy

YGS Customer Service: It’s All Gravy

Thanksgiving is one of the most celebrated holidays in the United States, with millions of people gathering with family and diving into the pit of shameless gluttony that is the turkey day feast. Another benefit of the holiday not often overlooked is the opportunity to leave work on the preceding Wednesday and not return to Read more

 
Thaddeus Stevens Students Get a Glimpse of Work Life at YGS

Thaddeus Stevens Students Get a Glimpse of Work Life at YGS

On Nov. 1, five students from Thaddeus Stevens College of Technology’s Graphic Design and Printing Technology program visited The YGS Group’s York location. It was an opportunity for the students to learn about our collaborative services and witness the inner workings of our print operations. In an ongoing effort to connect with the community and Read more

 
 
Reflections From the YGS Design Team

Reflections From the YGS Design Team

At The YGS Group, the Marketing Services department comprises multiple teams of talented associates who deliver quality—often artful—solutions to its clients. Behind the scenes, there is a team of assiduous creatives, often working from a simple concept to realize the visual aspects of those solutions. These art directors are consistently innovative and versatile, which speaks Read more