Six Ways to Optimize Your Business Profiles on Social Media

Six Ways to Optimize Your Business Profiles on Social Media

1. Be Consistent This is arguably the most important step in using social media. When setting up profiles across multiple platforms, make sure the contact and company information is identical on each platform. If these details differ from one another, there is a strong possibility that they will be identified as different companies through search Read more

Getting the Hang of Individual Social Media Networking

Getting the Hang of Individual Social Media Networking

We’ve discussed social media on this blog in broad terms: how to use social media as a marketing tool, how to determine which platform to use for corporate messaging, and how to develop a successful social media campaign. But when it all comes down to it, social media is used by individuals—not only corporate entities. Read more

Social Media Engagement: The Modern Marketing Tool

Social Media Engagement: The Modern Marketing Tool

Promoting products and services on social media is just part of today’s marketing game. Platforms like Facebook and Twitter even allow companies to purchase sponsored posts that are sent into feeds at specific times or are even based on users’ searching habits. But promotion and social media marketing in general is only half the work. Read more

Choosing Your PR Medium

Choosing Your PR Medium

In our series on determining your public relations strategy, we’ve discussed an overview of where to start and then delved into the finer points—what your message should do followed by what your message should say. In this week’s post, we’re moving on to the next step: choosing where to send your message. In our post Read more

6 Quick Tips to a Successful Social Media Marketing Campaign

6 Quick Tips to a Successful Social Media Marketing Campaign

Social media is essentially a mandatory business tool, especially if you want to attract younger, more technologically savvy clients and customers. Unfortunately, not all of us have the ways and means to hire a social media manager or communications director to lead the way. At The YGS Group, our social media management is an internal Read more

AM&P’s Annual Roundtable Roundup Highlights

YGS had a fantastic time meeting and speaking with fellow association professionals about their communication strategies and marketing campaigns at last week’s roundtable event in Alexandria, VA, hosted by Association Media & Publishing (AM&P).  Discussions at the YGS table varied from group to group, but centered on one common theme—the importance of utilizing social media Read more