The Post-PR Engagement Factor

The Post-PR Engagement Factor

We’re through the planning, the writing, and the distribution, so what could possibly be left to do with our public relations announcements and outreach? The follow up, of course! As important as making the initial announcement is, engaging with your audiences and staying connected through the post-announcement period is a crucial part of the process. Read more

Choosing Your PR Medium

Choosing Your PR Medium

In our series on determining your public relations strategy, we’ve discussed an overview of where to start and then delved into the finer points—what your message should do followed by what your message should say. In this week’s post, we’re moving on to the next step: choosing where to send your message. In our post Read more

Public Relations: The Backbone of Your Message

Public Relations: The Backbone of Your Message

In last week’s look into public relations, we explored a overview of the first steps to establishing a public relations strategy. It’s time to break it apart into the smaller logistical pieces of smart PR. The first step—before you craft your message and determine how it should be distributed—is establishing what your message should do Read more

Public Relations: Are You The Life of the Party?

Public Relations: Are You The Life of the Party?

What is Public Relations? Is it still relevant? Or has it become the older (gone-by-the-wayside) sister to the younger, hipper Content Marketing? With both public relations and content marketing focused on getting attention (i.e. gaining awareness) I see them as collaborative performers, rather than competitive sisters vying for parental affirmation from the public. It’s not Read more