Marketing and Print Automation: Maximizing Efficiencies

Marketing and Print Automation: Maximizing Efficiencies

“Print is dying.” That’s something we’ve been getting used to hearing alongside the proliferation of digital information retrieval. But the truth is not that print is dying; it’s that print is adapting. Furthermore, printed material is still viable and effective in many spaces, such as news and advertising. Much of this can be attributed to Read more

Pressing On: YGS Upgrades Its Digital Presses

Pressing On: YGS Upgrades Its Digital Presses

In celebration of YGS’ first year in Seattle, upgrades have arrived to the digital printing department. As YGS in York upgraded to the HP Indigo 7800 digital press, the 7500 model was transferred to YGS in Seattle. The new presses in both departments allow for more efficiency in digital printing and continue to uphold YGS’ high-quality printing Read more

Print Is Here to Stay

Print Is Here to Stay

When I tell people I’m in the magazine business, there are almost immediately cracks about gainful employment and “the state of the industry.” Because The YGS Group publishes magazines for specific industries and associations, we benefit from niche audiences who appreciate having a paper copy of industry-specific best practices delivered every month. YGS is in Read more