Prioritizing Partnerships, The YGS Way

Prioritizing Partnerships, The YGS Way

If the vision and goals for a project—whether it’s ongoing or a one-time initiative—aren’t shared among team members, success is unlikely. Fortunately, shared vision and goals are a must when YGS enters the picture from Day One. Partnerships are the cornerstone of The YGS Group’s model, internally and externally. “The most important part about starting Read more

Bicoastal Benefits

Bicoastal Benefits

Just over two years ago, The YGS Group expanded operations to the West Coast through the acquisition of a Seattle-based print company. Within the time since then, The YGS Group also acquired a Seattle-based design firm and printing operations from Hershey. These strategic acquisitions have afforded YGS the opportunity to offer additional marketing and printing Read more

On Credibility and Its Relationship to Trustworthiness

On Credibility and Its Relationship to Trustworthiness

Over the past few weeks, we’ve discussed behavior and its relationship to corporate culture and company image. Here in our final post in this series, we explore how all of these behaviors— candor, commitment, consistency, and caring—help to elevate the credibility of your organization and instill trust in your teammates and your clients. Credibility isn’t Read more

Consistency Counts

Consistency Counts

We’ve discussed consistency quite a bit on this blog with topics ranging from being consistent with your social media campaigns, to keeping yourself on track by adopting time management solutions. But in today’s post, we’re specifically discussing consistency in your behavior and actions. Behaving in a consistent way with your coworkers and clients creates expectations—and Read more

Getting the Hang of Individual Social Media Networking

Getting the Hang of Individual Social Media Networking

We’ve discussed social media on this blog in broad terms: how to use social media as a marketing tool, how to determine which platform to use for corporate messaging, and how to develop a successful social media campaign. But when it all comes down to it, social media is used by individuals—not only corporate entities. Read more