Show Your Value Through Content Licensing

Show Your Value Through Content Licensing

Showcasing success is a crucial component of any company’s marketing strategy. But it’s not enough to tout your own success. Tout when others mention your success, too, with content licensing. Was your company featured in an industry magazine or named to an industry best-of list? These kinds of marketing opportunities don’t happen every day, so Read more

That’s One Long List: A Content Sales & Licensing Story

That’s One Long List: A Content Sales & Licensing Story

There’s excitement buzzing here in The YGS Group’s Content Sales & Licensing (CS&L) department. The reason? The Inc. 5000 List. The YGS Group partnered with Inc. back in 2002 and saw the list grow from 500 to 5000 in 2007. Companies appearing on the list use Inc.-branded logos and marketing materials to show off this Read more

Print Is Here to Stay

Print Is Here to Stay

When I tell people I’m in the magazine business, there are almost immediately cracks about gainful employment and “the state of the industry.” Because The YGS Group publishes magazines for specific industries and associations, we benefit from niche audiences who appreciate having a paper copy of industry-specific best practices delivered every month. YGS is in Read more

What to do With Testimonials—And How to Use Them Effectively

What to do With Testimonials—And How to Use Them Effectively

If your clients are happy with your products or services, chances are you’ve heard them say it. Whether in survey responses, replying to a follow-up email, or sometimes out of the blue “This is great!” messages, any good reviews are good for business. But how can you differentiate between the OK testimonials to hang in Read more

Total Solutions, Total Success—Part 2

Total Solutions, Total Success—Part 2

Last week we went in depth on the redesign of Tax Executive, the publication of Tax Executives Institute, Inc. This week we’re telling another success story, but with a completely different audience and priority list: The Journal of College Admission, the publication of the National Association of College Admission Counselors (NACAC). NACAC wanted to start Read more