YGS MAP™: 10 Questions Answered About Marketing Automation

YGS MAP™: 10 Questions Answered About Marketing Automation

Automation is becoming exponentially more prominent in today’s fast-paced marketing world. Basically, marketing automation is a set of technological tools utilized to manage multichannel and multifunctional marketing processes and campaigns. This often includes automating repetitive tasks or workflows that are designed to reduce human error and boost efficiency—and lead to increased revenue. The YGS Group Read more

Marketing and Print Automation: Maximizing Efficiencies

Marketing and Print Automation: Maximizing Efficiencies

“Print is dying.” That’s something we’ve been getting used to hearing alongside the proliferation of digital information retrieval. But the truth is not that print is dying; it’s that print is adapting. Furthermore, printed material is still viable and effective in many spaces, such as news and advertising. Much of this can be attributed to Read more