YGS as a Content Leader at the MM&C Conference

YGS as a Content Leader at the MM&C Conference

The Marketing, Membership and Communications (MM&C) conference, a program of the American Society of Association Executives (ASAE), was held May 2 – 3, 2017 at the Walter E. Washington Convention Center in Washington, D.C. If you’re not familiar, the ASAE is the association that supports those who lead associations that support specific industries. Attending members Read more

Inc. 5000 Conference 2016: Stop by and Celebrate with Content Sales & Licensing!

Inc. 5000 Conference 2016: Stop by and Celebrate with Content Sales & Licensing!

It’s that thrilling and rewarding time of year again for The YGS Group’s Content Sales & Licensing team. We’ll be planting ourselves in the YGS booth at the annual Inc. 5000 conference for three days starting tomorrow, Tuesday, October 18 and meeting Inc. 5000 honorees. As the only authorized provider of custom reprints and award Read more

Content Marketing Is King

Content Marketing Is King

With today’s ad-saturated media, getting your message to your target audience becomes increasingly more intensive. There are so many ads—tv, radio, billboards, magazines, and emails—that people are faced with every day, getting to the right people takes that much more effort. That is where content marketing comes in.   Marketing and advertising are no longer Read more