Public Relations: The Backbone of Your Message

Public Relations: The Backbone of Your Message

In last week’s look into public relations, we explored a overview of the first steps to establishing a public relations strategy. It’s time to break it apart into the smaller logistical pieces of smart PR. The first step—before you craft your message and determine how it should be distributed—is establishing what your message should do Read more

Public Relations: Are You The Life of the Party?

Public Relations: Are You The Life of the Party?

What is Public Relations? Is it still relevant? Or has it become the older (gone-by-the-wayside) sister to the younger, hipper Content Marketing? With both public relations and content marketing focused on getting attention (i.e. gaining awareness) I see them as collaborative performers, rather than competitive sisters vying for parental affirmation from the public. It’s not Read more

A Memorial Day Exclusive: Vietnam Veterans of America

A Memorial Day Exclusive: Vietnam Veterans of America

For some people, Memorial Day signals the beginning of summer: pools are open, barbecues are fired up, and fireworks light the sky. For others, it’s a day of reflection for honoring those who have served our country and given the greatest sacrifice. In today’s blog, we’re featuring one of our newest clients, the Vietnam Veterans Read more

Distribution Channels and Content “Versioning”

Distribution Channels and Content “Versioning”

In our series on Content Marketing, we have talked about writing content for different audiences. Now we’re going to take that further and talk about distribution of that content. There are so many types of media available—print, radio, television, Web—and so many media outlets to choose from—local, regional, national, and individual internet sites. Then there Read more

Content Marketing Is King

Content Marketing Is King

With today’s ad-saturated media, getting your message to your target audience becomes increasingly more intensive. There are so many ads—tv, radio, billboards, magazines, and emails—that people are faced with every day, getting to the right people takes that much more effort. That is where content marketing comes in.   Marketing and advertising are no longer Read more