Big Ideas in Printing & Personalized Marketing

Big Ideas in Printing & Personalized Marketing

Let’s face it, we live in a digital world, and that has spoiled us when it comes to personalized options. Case in point: When you order lunch from Panera via their web site or mobile app, it’s ready for you on the pick-up shelf—with your name on it. When you move, you’ll start receiving special Read more

Content Planning: The Role of the Editorial Calendar

Content Planning: The Role of the Editorial Calendar

The end goal of most organizations today is to bring current, expert-driven content to their readership. With the help of editors and writers, subject matter experts and industry leaders, each subject matter category and topic is cultivated and crafted to bring to light the story that will make the most impact, tell the story, and Read more

Social Media Engagement: The Modern Marketing Tool

Social Media Engagement: The Modern Marketing Tool

Promoting products and services on social media is just part of today’s marketing game. Platforms like Facebook and Twitter even allow companies to purchase sponsored posts that are sent into feeds at specific times or are even based on users’ searching habits. But promotion and social media marketing in general is only half the work. Read more

The Post-PR Engagement Factor

The Post-PR Engagement Factor

We’re through the planning, the writing, and the distribution, so what could possibly be left to do with our public relations announcements and outreach? The follow up, of course! As important as making the initial announcement is, engaging with your audiences and staying connected through the post-announcement period is a crucial part of the process. Read more

Choosing Your PR Medium

Choosing Your PR Medium

In our series on determining your public relations strategy, we’ve discussed an overview of where to start and then delved into the finer points—what your message should do followed by what your message should say. In this week’s post, we’re moving on to the next step: choosing where to send your message. In our post Read more