Representing Your Brand in a Big Way

Representing Your Brand in a Big Way

Branding and marketing successfully for business can be a large task, and the YGS Group’s Specialty Graphics production department takes that literally. From covering buses to buildings, these large-scale projects are truly state-of-the-art. Add that on top of the smaller, more storefront-oriented signage and everything in between, and visual marketing options for clients can be Read more

Content Planning: The Role of the Editorial Calendar

Content Planning: The Role of the Editorial Calendar

The end goal of most organizations today is to bring current, expert-driven content to their readership. With the help of editors and writers, subject matter experts and industry leaders, each subject matter category and topic is cultivated and crafted to bring to light the story that will make the most impact, tell the story, and Read more

Content Marketing Is King

Content Marketing Is King

With today’s ad-saturated media, getting your message to your target audience becomes increasingly more intensive. There are so many ads—tv, radio, billboards, magazines, and emails—that people are faced with every day, getting to the right people takes that much more effort. That is where content marketing comes in.   Marketing and advertising are no longer Read more

Two-Sided Benefits to Third-Party Editorial

Two-Sided Benefits to Third-Party Editorial

Third-party editorial or “mentions” of a company’s brand or product are one of the most powerful marketing tools in the toolbox. Publishers evaluating a company’s product, brand, or service—especially in a positive way—can lead to more sales. Positive editorial mentions enhance a company’s reputation, bringing the company to a whole new level. If a reputable Read more

Branding, Marketing, and Marketing Platforms, What’s the Difference?

Branding, Marketing, and Marketing Platforms, What’s the Difference?

Branding and marketing are the cornerstones of any business. A well-branded company will use marketing to speak to its audience and clients. But what overarches each is the marketing platform—the actual marketing plan—that defines how you will market your brand to communicate to existing clients and attract new ones.   A company’s brand is what Read more