In last week’s post, we discussed the finer points of engaging with your followers on social media. Engagement holds true across all platforms, but when it comes to certain audiences and the type of content, it’s important to distinguish where it belongs on the web. Not all social media platforms are created equal, and knowing the best place to share your message is another important element to mastering social media marketing.
- Facebook. Chances are, most everyone you know is on Facebook. At just over one billion users, Facebook rose to claim the prize of second-most visited website in 2015, second only to Google. This means it definitely needs a place in your social media marketing plan. However, Facebook is not the end-all be-all. It is mostly used for, literally, social encounters, so your posts should have a friendly and casual tone. The YGS Group shares its holiday and event photos on Facebook to show followers the “fun side” of YGS.
- LinkedIn. The platform for professionals, LinkedIn is not the place to share pictures of your holiday party. This medium is where you have an opportunity to really show off your industry know-how. Sharing content marketing, posting blogs, and networking with B2B peers should be the primary functions of your company’s LinkedIn page. Showcasing your thought leadership is the ultimate goal.
- Twitter. This is the spot for quick hits and late-breaking news. Keeping your posts to 140 characters means you’re really getting to the meat of your message. Your posts need to be compelling in order to increase engagement. The nature of Twitter’s infrastructure makes it easy to find and share news quickly. Be sure to check out the trending hashtags and topics to ensure your tweet is at the top of the list.
These three platforms will get you started on your social media marketing plan. We will explore other platforms and how they can be utilized to bolster The Big Three in next week’s post.