The YGS Group

YGS SPECS and the VR Evolution

YGS SPECS and the VR Evolution

It’s hard to believe one year has passed since we launched YGS SPECS—our web-based virtual reality (VR) experience. In that time, VR has taken the consumer market by storm and made some great breakthroughs in the publishing and B2B arenas as well.

Last fall, one million Google Cardboard viewers entered homes across the country through New York Times’ distribution channels. This fall, Google released their newest VR headset—the Daydream View. The VR evolution is happening at a rapid rate, and YGS is excited to be leading the trend for our customers.

“With YGS SPECS, we’ve developed something unlike most VR experiences out there,” says Matt Roy, Director of Digital Marketing. “With our custom, web-based application, people can experience virtual reality with, or without, a VR viewer—all they need is a computer or mobile device. We’re pushing the limits of what a web browser can handle, and as the technology continues to develop, I look forward to seeing where we can take it.”

In the consumer market, there’s no doubt that VR gaming has taken off, but in the B2B sector, VR is being used in a variety of ways from product showcases and virtual tourism to education and simulation.

Just consider, for a moment, how VR can shape a unique event experience for attendees. Speaker presentations can become more interactive than ever, exhibitors can engage attendees and market their business through product demos, virtual tourism, and simulation, and sponsors can promote their organization through custom-branded viewers and/or branded VR experiences.

“We’ve had some exciting conversations with our customers since the launch of SPECS,” says Erica Montgomery, Executive Vice President. “They’re intrigued by the technology and want to know how they can incorporate it into their marketing strategy.”

Lish Ephraim, Director of Marketing and Brand Strategy, is part of the team at YGS who works with customers to determine the best uses of VR for their association or organization. “With any VR scene that we concept, it’s about creating an immersive experience that leaves a lasting impression on the intended audience,” says Ephraim. “It’s important to think strategically about the end goal and the intended audience to ensure the time and effort spent on the VR experience is worthwhile.”

In the spirit of the holiday season, YGS invites one and all to join us for a Winter Carnival. Players have just 20 seconds—a race against the clock—to spring open as many Jack-in-the-boxes as they can. And remember, YGS SPECS is web-based, so you can view it from your computer or mobile device… no app or viewer required!

So, go ahead, enjoy a little friendly competition amongst coworkers, friends, and family this holiday season.

Read more about YGS SPECS:
It’s Time to View Something New
The VR Revolution
Have questions for our marketing team, or looking to learn more about YGS SPECS and virtual reality? Contact us today at