We’re through the planning, the writing, and the distribution, so what could possibly be left to do with our public relations announcements and outreach? The follow up, of course! As important as making the initial announcement is, engaging with your audiences and staying connected through the post-announcement period is a crucial part of the process. Here are some priority areas to keep on your radar once the announcement is public.
Be prepared for media inquiries. Whether you have a specified media relations contact or if you’re the one responding to the press, be sure there’s enough bandwidth to go around. If necessary, set up a new phone number or email address to receive the increased traffic.
Stay engaged in social media conversations. Social media travels fast, so specify labor to keep an eye on the chatter and to engage with the public’s reactions and responses, good or bad. Especially in the case of negative feedback, be ready to respond quickly and professionally. Have a solution to the problem whenever possible.
Be timely. This can’t be stressed enough. Especially in regard to social media, real time conversations and interactions are the key to positive PR. But don’t forget about that new phone number you set up to catch the increase in calls. Be sure that line has voicemail that is checked regularly and offers alternative methods of contact on the message.
We’ve reached the end of our PR basics series, so be sure to check back through and cover all your bases with your next announcement. Best wishes for a solid PR strategy in 2016!