The YGS Group

The More Things Change the More They Stay the Same

The More Things Change the More They Stay the Same


Jean-Baptiste Alphonse Karr (November 24, 1808 – September 29, 1890) was a French critic, journalist, and novelist. His epigrams are frequently quoted. For instance, “plus ça change, plus c’est la même chose” (“the more it changes, the more it’s the same thing”) in most cases translates to “the more things change, the more they stay the same.” This common expression instantly sprang to mind when asked to contribute an article about returning to The YGS Group and my perceptions about growth and change within the company.

Many colleagues, friends, and family have asked me, “So what’s it like to be back?” The answer was simple: It felt as though I’d never left. I often joke about my first day back as I made my way into the office that morning and looked down at my phone to find Matt Meyers already calling, followed by my first conference call at 9:00 a.m.—bringing new meaning to the phrase, hitting the ground running.

I was reminded immediately how success is truly a team effort. It is both exciting and humbling to know there is no one individual that makes it happen every day. That speaks volmes about the caliber of our people at YGS. All different, with varying backgrounds and expertise, yet we blend and complement one another like a carefully paired meal and wine. Okay, admittedly, it’s a little more like making sausage—it may get a little messy throughout the process—but the end result is pretty darned good.

There is a sense of pride within these walls that emanates in all we do with each product that goes out the door, every new business pitch we make, and each phone call we conduct. Throughout my history with YGS, both as a client and now an associate, this has always been the case. Since my return, however, process improvements and the addition of some truly impressive talent has made a notable impact.

As I look to the future, in particular for Media Sales, the possibilities are infinite. The group continues to grow at record pace and I attribute that to our team. We are unique. As I describe to clients and prospects all the time, we aren’t just selling an ad, booth, or sponsorship to fill a space or meet a budget, we’re truly working to understand the customers’ needs and tailor a solution that gets results.

We are gaining opportunities that will drive us toward greater national and international representation. We take pride in being on the cutting edge of understanding and delivering what buyers want: sponsored content, and dynamic web and digital lead gen opportunities that go beyond the realm of traditional marketing vehicles. We will continue to expand the Media Sales offerings as clients look for ways to grow non-dues revenue.

As much as we have changed as a company over the last few years, I am happy to report, some things never change.

Susan Steeley Welter, VP of Media Sales