Communication is key to any kind of business. Being able to talk on the phone clearly or to write a stellar email or letter are essential components of doing business, but nothing steps up your game like meeting people face-to-face.
This is why attending conferences is so important, and that importance is only becoming greater. As we move farther into the internet age, where you can communicate for months—or even years—with a client or colleague and never even hear their voice, carving out time to meet people, to shake their hand, is becoming increasingly valuable.
Some of the best professional partnerships, and best ideas, come from the spontaneous conversations that happen at conferences and other networking events. Conferences also give you the chance to meet one-on-one with vendors and sponsors. Often that is the connection that can help you decide who you want to do business with—which company has the people you want to work with.
The YGS Group is a great believer and supporter of conference interaction. That’s why we just exhibited at the Marketing, Membership & Communications Conference, sponsored by ASAE (American Society of Association Executives) last week. We put our staff on the floor to meet with current and potential business partners. For us, there is no better way to create long-term professional relationships than to step away from the technology and talk to people in person.