The YGS Group

Show Your Value Through Content Licensing

Show Your Value Through Content Licensing

Showcasing success is a crucial component of any company’s marketing strategy. But it’s not
enough to tout your own success. Tout when others mention your success, too, with content

Was your company featured in an industry magazine or named to an industry best-of list? These
kinds of marketing opportunities don’t happen every day, so it’s important to take advantage
when they are fresh. Consider the value in these third-party endorsements. Now more than ever,
customers base decisions on the reviews they read or hear. Through custom content reprints and
logo licensing, you can showcase a great review across a variety of marketing materials.

You may also find yourself on the reverse end of this scenario, where you’re the one producing
the content, and now you have an opportunity to gain revenue through the sale of that content.
The YGS Group Content Sales & Licensing (CS&L) team spans industries and mediums to help
publishers increase their revenue, and to help customers show off their value through exclusive
content reprints, commemorative awards, and logo licensing.

One element that is consistent across all YGS products and services is our ability and desire to
customize for each client, regardless of industry, audience, or medium, and CS&L is no
different. As a long-time partner to Inc. magazine and the only authorized provider of Inc. 5000-
branded products, we are familiar with the prestige that comes with licensing opportunities.
Customized logos, reprints, and social media packages just skim the surface of the varied
opportunities honorees have to showcase their achievement of ranking on the Inc. 5000 list. For a
full list of products available to Inc. 5000 honorees, visit

“It’s rewarding to be featured in a magazine or as part of a top industry list,” says Jenny Kintner,
group manager for CS&L. “Our reprint products allow companies to tout their success and tell
their stories to customers and prospects in a unique and valuable way. Last year’s Inc. 5000
photo contest was proof that these products mean something to the honorees.”

To celebrate last year’s honorees, CS&L challenged companies to pose with their Inc.-branded
products and share them on YGS social media pages. YGS created a photo album of the entries
and asked people to choose their favorite. The photo with the most likes not only won a prize,
but the social media engagement made an impression, too.

Each year, our marketing team strategizes new products and solutions that would be most
valuable to companies who are looking to promote their third-party endorsements. “Just look at
the amount of licensing, digital, and social media offerings we offer now, compared to five years
ago,” says Danielle Shive, marketing manager for CS&L.

Providing value to our customers means aligning our products how with their customers and
prospects consume information.