Hashtags (#) are a fairly new vehicle in the social media world that allow followers to track a conversation or topic. When enough people incorporate a hashtag into their own social media activity, it becomes a trending topic. Facebook, Twitter, Instagram, and several other platforms use hashtags to track trending topics and allow users to easily see other posts related to the topic. These platforms also categorize trending topics based on words or phrases that are mentioned most frequently in public posts without using hashtags.
Twitter introduced the hashtag early in its history based on a recommendation from a user. The idea took flight, and “hashtag” is now even an established entry in the news media’s handbook, the AP Stylebook. Users took the trending tool with them to other platforms, and it has quickly become a way to track breaking news and cultural movements.
So, what can hashtags do for your business? Hashtags are a great way to discover what your followers are following on social media and to establish consistent branding in all content marketing. Follow @theYGSgroup on Twitter, like on Facebook, and follow on LinkedIn to get the details on how to become a hashtagging, trending topic pro in next week’s post!