The YGS Group

 

Let the Experts Do It

With all the software and app tools available to companies today, it seems like everyone thinks they can do it themselves—typeset newsletters, create websites, market like a superhero—and other things like that. Yet there are companies that have set themselves apart as experts. While you may think it will be more expensive to have an outside company help with the work, it will more than pay off when your marketing, publishing, and digital presence finds great success—and often for less money.

 

AICC—The Independent Packaging Association, an association representing independent packaging manufacturers and suppliers, has a successful print publication, Boxscore, but wanted to expand their outreach with online support. A member of The YGS Group sales team approached Taryn Pyle, the director of communications with AICC, “I agreed to a meeting and was introduced to the idea of a microsite as a support vehicle for Boxscore. My rep said I didn’t need to move printers, but that I might be interested in this feature to support our publication. After meeting several times, I found that The YGS Group was talking to my needs, my wants, and my dreams for Boxscore.”

 

Working with Taryn and her team, The YGS Group was able to create a plan to launch the microsite for Boxscore and print the magazine for less than what AICC was paying their previous printer. As The YGS Group offers all the services that Taryn needed to grow Boxscore, it made sense for AICC to bring their printing and digital efforts under the support of The YGS Group.

 

“It’s a diverse, intelligent market out there and customers are looking for answers to their packaging needs,” said Taryn, “And after many strategy meetings, they presented us with a plan that included everything I wanted for less than I had been paying before. I got more than I had before, all under one roof.”

 

By letting the experts do what they do best and going with The YGS Group, AICC has been able to expand their outreach to members, keep costs down, and do more than they were able to ever before. A win-win for everybody. With all the software and app tools available to companies today, it seems like everyone thinks they can do it themselves—typeset newsletters, create websites, market like a superhero—and other things like that. Yet there are companies that have set themselves apart as experts. While you may think it will be more expensive to have an outside company help with the work, it will more than pay off when your marketing, publishing, and digital presence finds great success—and often for less money.