We’ve talked about many different communication tools and tips on this blog, but in this post, we’re focusing on how to successfully get the message across internally. As a facility that provides editorial, design, and print services to our clients, our company newsletter utilizes those services to get the word out to employees. If you’re struggling with content development for your company newsletter or find it challenging to get employees engaged in the content you offer, here are a few quick ideas to get you started on communicating internal operations to everyone in one space.
- Include a feature story. Just like the strategic content development YGS does for client magazines and newsletters, our internal company newsletter content is thoughtfully crafted. Editorial, HR, and the sales team plan the theme of each newsletter for the year, taking into consideration company events, holidays and seasons, and company success stories. However, don’t feel stuck to the editorial calendar. If something comes up that is front page-worthy, by all means, tell that story.
- Encourage employee participation; don’t mandate it. All YGS employees have the opportunity to participate in the newsletter, whether it’s submitting photos or quotes for the front-page story or sharing news on a company event. There is also a recurring space for each department VP to report on the news in their department, anything from personal news to department successes. New employees fill out an informational sheet about themselves and are then featured in a section called “New to the Crew” which includes their photo. Everyone is welcome to participate, so the newsletter truly becomes a group effort.
- Make it about the people. Whether the front-page story showcases photos from the holiday party or discusses the success of the last quarter, remember your company operates with the help of so many hands. The newsletter is a chance to share how each person’s responsibilities are significant to the success of the company.
With these quick guidelines in mind, your internal company newsletter will undoubtedly be a welcomed informational tool and a method to share your appreciation with your team for their dedication to the company.