To anyone visiting the second floor over the past several months, it was clear the Olympic spirit was alive and well at The YGS Group. Over 20 weeks of competition, each rep – representing a different country – battled it out to secure the gold, silver and bronze medal positions. And just as a gymnast is judged on artistry, level of difficulty and execution, there were several criteria on which the reps were judged including call volume, contracts secured and dollars sold.
So why hold the Olympic competition? This is by far the busiest time of the year for the Media Sales team. In our business, budgeting for media buys (print, Web, and digital advertising) occurs primarily between October and February. We refer to this time of year as scheduling season. During this time, the goal is to book between 50 and 70 percent of our total sales for the year.
There are a couple of reasons for this: first, we need to strike while the iron is hot so to speak, to get advertising contracts secured while budgets are being set by media buyers. Otherwise, one could simply miss the boat altogether. Once the budget is spent, it’s spent. Second, by securing contracts upfront for the year, versus issue-by-issue or month-to-month, we are positioned very nicely, to not only meet, but to exceed our monthly goals.
Similar to the actual Olympic games, there was excitement, there was drama, there was victory, and there was defeat.
Beyond the results–which are pretty amazing, I was struck most by the spirit of competition that existed during the 20-week games. Regardless of who won, each and every week the notes of support and congratulations echoed throughout the team.
As I mentioned in an earlier article, incentive programs like the Media Sales Olympics are designed to foster a motivating environment where the entire team is challenged and fulfilled, recognized and rewarded for a job well done. As we gear up for the 2012 Olympic games in London this summer, we wanted to take a moment to recognize our own YGS Olympians who know what it means to “go for the gold!”
Pictured: (C)-Heather Troast-GOLD (Highest % to goal-81%)(L)-Zack Buchanan-SILVER (Most weekly wins)(R)-Marshall Boomer-BRONZE (Highest call vol.)
By Susan Welter, VP, Media Sales and Events