The YGS Group

 

AM&P’s Annual Roundtable Roundup Highlights

YGS had a fantastic time meeting and speaking with fellow association professionals about their communication strategies and marketing campaigns at last week’s roundtable event in Alexandria, VA, hosted by Association Media & Publishing (AM&P).  Discussions at the YGS table varied from group to group, but centered on one common theme—the importance of utilizing social media in a marketing campaign.  Whether you are encouraging the use of hashtags to promote your latest event or running a donation campaign that donates money based on Facebook shares, the importance of social media boils down to targeting the right audiences with the appropriate messages.

A big thank you to everyone for sharing your challenges and success stories with us last week!