YGS Launches a Grant Program for Associations

In an effort to support our association industry partners, we are pleased to introduce the YGS Grant Program. Our marketing grant program is being offered to help those of you with limited resources create an award-winning campaign that supports your association goals. Our proven marketing professionals at The YGS Group have helped many associations like Read more

The World of Printing Meets at Drupa 2012

The World of Printing Meets at Drupa 2012

Drupa is the largest world-wide printing industry trade show which occurs every four years in Dusseldorf, Germany.  If it is printed, the solution can be found at Drupa. With over 2,000 exhibitors and 38,000 attendees Drupa is an invaluable resource for print leaders worldwide. Our CEO Jim Kell spent full three days looking at the Read more

EGG-stravaganza 2012

EGG-stravaganza 2012

On Friday, April 6th, YGS associates participated in the second-annual Easter Egg Hunt put on by the YGS Merriment Committee. The prizes included ELT Car Washes, jeans for a week, five dollars cash, lottery tickets, and $25 Giant gift cards! Thanks to the efforts of the Merriment Committee, The YGS associates enjoyed treats and plenty Read more

Going for the GOLD!

Going for the GOLD!

To anyone visiting the second floor over the past several months, it was clear the Olympic spirit was alive and well at The YGS Group. Over 20 weeks of competition, each rep – representing a different country – battled it out to secure the gold, silver and bronze medal positions. And just as a gymnast Read more

Make Your Marketing Come Alive With pURLs!

Make Your Marketing Come Alive With pURLs!

PURLs are a new and budding marketing campaign tool that are being used more frequently to increase direct mailing success rates. PURLs are personalized URL Websites for current and future customers. According to DMA, offline media still remains extremely important in integrated marketing campaigns. A study conducted by DMA shows that while email is the Read more

The Gift of Life

The Gift of Life

YGS associates rolled up their sleeves and met our goal of 25 units of blood to the American Red Cross on Thursday, February 23rd. Ten of those 25 units were from brave first time donors. Thanks to all, in particular Karen Lippy who coordinated scheduling, the event was seamless. Red Cross statistics show that only 5% of our population donates blood Read more