Branding, Marketing, and Marketing Platforms, What’s the Difference?

Branding, Marketing, and Marketing Platforms, What’s the Difference?

Branding and marketing are the cornerstones of any business. A well-branded company will use marketing to speak to its audience and clients. But what overarches each is the marketing platform—the actual marketing plan—that defines how you will market your brand to communicate to existing clients and attract new ones.   A company’s brand is what Read more

Formatting…Good

I’m moved to words of thanks when I click open a message on my phone and the message has been formatted for my phone. Conference brochures that have tabs on the pages that tell me on what day my desired session is scheduled move me to appreciate the strategic creative team that designed the page Read more

Being There

The in-person meet and greet cannot be replaced with technology, email, or Skype. There is nothing like the present. And your handshake is the most meaningful business gift you can give these days. Let’s go back to the days of business when you walked into a room and there was eye contact. Everyone connected with Read more