Connecting Emotionally With Your Website’s Audience

Connecting Emotionally With Your Website’s Audience

Reaching your core audience through your website can be a challenge, especially given the informational overload most people experience every day. That is why making a sincere connection with web visitors is absolutely critical. The job of your website is to represent your company online—to reach out to your core audience. Most visitors to any Read more

Distribution Channels and Content “Versioning”

Distribution Channels and Content “Versioning”

In our series on Content Marketing, we have talked about writing content for different audiences. Now we’re going to take that further and talk about distribution of that content. There are so many types of media available—print, radio, television, Web—and so many media outlets to choose from—local, regional, national, and individual internet sites. Then there Read more

Create the Right Content

Create the Right Content

In our ongoing series about Content Marketing, this week we are talking about creating content. Content is extremely important to all your marketing efforts, but generating it can also be one of the most frustrating tasks. It’s really hard to get right. It has to be carefully crafted so you can help inform your audience’s Read more

YGS Expands Company to West Coast

FOR IMMEDIATE RELEASE: The YGS Group Expands Company to West Coast York, PA – Aug. 21, 2014 – The YGS Group acquired Print Management, a Seattle-based company, on August 8, 2014. The acquisition of Print Management was done with growth in mind. Jim Kell, CEO of The YGS Group, saw an opportunity in the underserviced Read more

Content Marketing Is King

Content Marketing Is King

With today’s ad-saturated media, getting your message to your target audience becomes increasingly more intensive. There are so many ads—tv, radio, billboards, magazines, and emails—that people are faced with every day, getting to the right people takes that much more effort. That is where content marketing comes in.   Marketing and advertising are no longer Read more