One of our Copy & Content team members, Erica Reed, was recently named a Forty Under 40 honoree by the Central Penn Business Journal. The award winners were chosen based on their professional accomplishments, leadership, vision, and community service. Erica joined The YGS Group in May 2017 as a senior managing editor, bringing 15 years Read more
YORK, PA — The YGS Group, Inc. is proud to announce the recent award recognitions, received for excellence and innovation in association media publishing and design. The company earned two EXCEL Awards at the Association Media & Publishing’s (AM&P) 37th annual gala on June 26 in Arlington, Virginia. The EXCEL Awards program is the largest Read more
Through implementing cutting-edge technology, The YGS Group creates engaging, innovative experiences for our customers, and our customers’ customers. This holiday season, we’ve launched our very own virtual reality experience, YGS SPECS. YGS SPECS was created to share an exciting and unique engagement opportunity with our clients and friends. Different from other virtual reality experiences, YGS SPECS Read more
We’re digging into the meat of public relations in this post, building on our previous posts about what exactly PR is and how to identify your messaging type and your audience. Now let’s discuss how to develop the specific message. Once you’ve determined what type of message you want to make public, meet with Read more
Your customers want to work with thought leaders, and to prove you have the chops, a solid SEO plan is key. Keep these tips in mind when marketing your business on the Web. Include searchable keywords in the first two sentences. If you want your results at the top, put the most important words there! Read more
As the VP of Editorial Services at The YGS Group, you can imagine my inbox is never really empty. However, I’ve found a tool that allows me to keep track of what comes into my inbox and stay on top of deadlines and follow-ups. That tool is Good Todo, and once you start using it, Read more
Last week we discussed how sharing your trade secrets can boost your brand awareness and increase potential clients’ interest in your product or service. We reached out to different departments at The YGS Group and asked members of our team to share their trade secrets. When it comes to putting together a magazine feature, VP Read more
If you operate your business in the mode of keeping secrets, it may be time to reevaluate that policy. The information age has changed the way businesses can and should share their practices, and it’s important to be on the front end of this cultural shift. Back when business was made with just a simple Read more
From a business perspective, social media shouldn’t be something you dabble in just because everyone else is; it’s about using it to bring awareness to your brand. While consumers use social media more generally in their personal lives, a business must understand how social posts and company blogs can serve a specific purpose for marketing Read more
Consistency is necessary to take full advantage of your social media presence. There are two ways consistency comes into play when posting on social media—frequent and regular posts and consistent and cohesive branding. This week we’re discussing frequency and regularity. Social media can be a powerful marketing tool; however, as with any tool, it is Read more