YORK, PA — The YGS Group, Inc. is proud to announce the recent award recognitions, received for excellence and innovation in association media publishing and design. The company earned two EXCEL Awards at the Association Media & Publishing’s (AM&P) 37th annual gala on June 26 in Arlington, Virginia. The EXCEL Awards program is the largest Read more
Author Archives: YGS Staff
YGS SPECS: It’s time to view something new
Through implementing cutting-edge technology, The YGS Group creates engaging, innovative experiences for our customers, and our customers’ customers. This holiday season, we’ve launched our very own virtual reality experience, YGS SPECS. YGS SPECS was created to share an exciting and unique engagement opportunity with our clients and friends. Different from other virtual reality experiences, YGS SPECS Read more
Public Relations: Developing Your Message
We’re digging into the meat of public relations in this post, building on our previous posts about what exactly PR is and how to identify your messaging type and your audience. Now let’s discuss how to develop the specific message. Once you’ve determined what type of message you want to make public, meet with Read more
The Top 7 SEO Tips
Your customers want to work with thought leaders, and to prove you have the chops, a solid SEO plan is key. Keep these tips in mind when marketing your business on the Web. Include searchable keywords in the first two sentences. If you want your results at the top, put the most important words there! Read more
Resource Review: Good Todo, The Productivity Tool for the Ages
As the VP of Editorial Services at The YGS Group, you can imagine my inbox is never really empty. However, I’ve found a tool that allows me to keep track of what comes into my inbox and stay on top of deadlines and follow-ups. That tool is Good Todo, and once you start using it, Read more
YGS Shares Its Trade Secrets
Last week we discussed how sharing your trade secrets can boost your brand awareness and increase potential clients’ interest in your product or service. We reached out to different departments at The YGS Group and asked members of our team to share their trade secrets. When it comes to putting together a magazine feature, VP Read more
Trade Secrets Are a Thing of the Past
If you operate your business in the mode of keeping secrets, it may be time to reevaluate that policy. The information age has changed the way businesses can and should share their practices, and it’s important to be on the front end of this cultural shift. Back when business was made with just a simple Read more
Consistency With Social Media: Part 2
From a business perspective, social media shouldn’t be something you dabble in just because everyone else is; it’s about using it to bring awareness to your brand. While consumers use social media more generally in their personal lives, a business must understand how social posts and company blogs can serve a specific purpose for marketing Read more
Consistency With Social Media, Part 1
Consistency is necessary to take full advantage of your social media presence. There are two ways consistency comes into play when posting on social media—frequent and regular posts and consistent and cohesive branding. This week we’re discussing frequency and regularity. Social media can be a powerful marketing tool; however, as with any tool, it is Read more
A Short Guide to User-Friendly Websites
In the last blog we talked about making an emotional connection with your audience through your website, so this week we wanted to delve a little deeper and talk about the thing most people associate with the user-friendliness of a website—design and functionality. These are the two things that will give visitors an immediate opinion Read more