Prioritizing Partnerships, The YGS Way

Prioritizing Partnerships, The YGS Way

If the vision and goals for a project—whether it’s ongoing or a one-time initiative—aren’t shared among team members, success is unlikely. Fortunately, shared vision and goals are a must when YGS enters the picture from Day One. Partnerships are the cornerstone of The YGS Group’s model, internally and externally. “The most important part about starting Read more

Bicoastal Benefits

Bicoastal Benefits

Just over two years ago, The YGS Group expanded operations to the West Coast through the acquisition of a Seattle-based print company. Within the time since then, The YGS Group also acquired a Seattle-based design firm and printing operations from Hershey. These strategic acquisitions have afforded YGS the opportunity to offer additional marketing and printing Read more

Show Your Value Through Content Licensing

Show Your Value Through Content Licensing

Showcasing success is a crucial component of any company’s marketing strategy. But it’s not enough to tout your own success. Tout when others mention your success, too, with content licensing. Was your company featured in an industry magazine or named to an industry best-of list? These kinds of marketing opportunities don’t happen every day, so Read more

A Peek Inside the AM&P Excel Awards

A Peek Inside the AM&P Excel Awards

Each year Association Media & Publishing hosts the EXCEL Awards, a program that honors excellence in print and digital association publishing. The 36th annual AM&P EXCEL Awards recently concluded, and at the end, 119 organizations took home 226 awards, including four awards for three YGS clients: the Pulmonary Hypertension Association; the National Association of Secondary Read more

Utilizing All Your Options: Content Marketing

Utilizing All Your Options: Content Marketing

Content marketing strategy isn’t just the responsibility of your marketing team. Everyone who engages with your content—blogs, social media, even print pieces—becomes a part of your larger content marketing stratosphere. And, of course, how you engage back and how you engage outside your own space continues to broaden the arena. Exploring alternative or new spaces Read more

Content Planning: The Role of the Editorial Calendar

Content Planning: The Role of the Editorial Calendar

The end goal of most organizations today is to bring current, expert-driven content to their readership. With the help of editors and writers, subject matter experts and industry leaders, each subject matter category and topic is cultivated and crafted to bring to light the story that will make the most impact, tell the story, and Read more