As we talked about in our last blog, conference Show Dailies are the secret key to really engaging with attendees at your conference. Show Dailies help to spur interest and educate attendees. They are also a great boost for advertisers and sponsors. But how do they work? With The YGS Group we send one of Read more
Professional conferences deliver a lot of information to their attendees in a compact period of time and not everyone can be in all sessions or gatherings at once. A Show Daily is the secret weapon to engaging your conference attendees from all angles. It offers a great opportunity for attendees to review what has happened Read more
We all know the acronym SEO as it is bandied about whenever websites and marketing are discussed, but do you know how important Search Engine Optimization can be? As it’s on of those things that marketing companies push and it seems to be everywhere, it can be easy to dismiss it as a catch phrase. Read more
With all the software and app tools available to companies today, it seems like everyone thinks they can do it themselves—typeset newsletters, create websites, market like a superhero—and other things like that. Yet there are companies that have set themselves apart as experts. While you may think it will be more expensive to have an Read more
Your Audience Will Let You Know What They Want. With so many new technologies today, are you sure you are delivering information to members in the right format? Some organizations are sticking to print for their publications and newsletters. Some are converting to digital. How do you transition from print to digital? And once you Read more
The acronym PESO, as explained in the last blog, stands for Paid, Earned, Shared, and Owned media. These are the four types of media that a company can use to market and expand their brand. No one of these media types is more important than another, but each should be utilized to some degree to Read more
PESO stands for Paid, Earned, Shared, and Owned. It refers to the four different types of media that a company can utilize to market itself and promote its brand. Owned media is content that is created within the company. It is not just the descriptive text you have on your website; it is the Read more
As discussed in the last blog, direct mail marketing has not gone the way of the dinosaur, but is still a relevant and vibrant marketing tool. Since the advent of the Internet, direct mail has been a major supplement to driving traffic to a website. If the recipient liked the offering in your mailer, Read more
For decades, direct mail marketing was one of the most tried and true of all marketing initiatives. Unlike ads in newspapers or on television, sending a post card or letter directly to the people who would be most interested in your product or service was the best way to reach them. In the last fifteen Read more