The Social Proof of Endorsements

The Social Proof of Endorsements

Last week’s blog talked about how third party endorsements can benefit both the endorser and endorsee. Endorsements, recommendations, approvals, or commendations are really valuable to marketing a business, product, or service. Their importance lies in the psychological phenomenon known as “social proof.”   A social proof, also referred to as informational social influence, is when Read more

Two-Sided Benefits to Third-Party Editorial

Two-Sided Benefits to Third-Party Editorial

Third-party editorial or “mentions” of a company’s brand or product are one of the most powerful marketing tools in the toolbox. Publishers evaluating a company’s product, brand, or service—especially in a positive way—can lead to more sales. Positive editorial mentions enhance a company’s reputation, bringing the company to a whole new level. If a reputable Read more