Beyond the Goggles and Games

Beyond the Goggles and Games

What’s in virtual and augmented reality for the real world of business? Beyond the goggles and games, what is there to know about virtual reality (VR) and augmented reality (AR) that applies to business? At first glance, virtual and augmented reality user experiences may appear to be limited to the gaming industry. However, VR and Read more

The Art of Communication: Don’t Lose It

The Art of Communication: Don’t Lose It

The Telegraph (U.K.) recently reported on a study in which researchers surveyed 2000 participants to determine the average human attention span in 2016. They found that we are less attentive than goldfish. Disturbingly, our attention span has dropped from 12 seconds, reported in the year 2000, to eight seconds now in 2016. According to the Read more

Public Relations: The Backbone of Your Message

Public Relations: The Backbone of Your Message

In last week’s look into public relations, we explored a overview of the first steps to establishing a public relations strategy. It’s time to break it apart into the smaller logistical pieces of smart PR. The first step—before you craft your message and determine how it should be distributed—is establishing what your message should do Read more

Public Relations: Are You The Life of the Party?

Public Relations: Are You The Life of the Party?

What is Public Relations? Is it still relevant? Or has it become the older (gone-by-the-wayside) sister to the younger, hipper Content Marketing? With both public relations and content marketing focused on getting attention (i.e. gaining awareness) I see them as collaborative performers, rather than competitive sisters vying for parental affirmation from the public. It’s not Read more