Show Your Value Through Content Licensing

Show Your Value Through Content Licensing

Showcasing success is a crucial component of any company’s marketing strategy. But it’s not enough to tout your own success. Tout when others mention your success, too, with content licensing. Was your company featured in an industry magazine or named to an industry best-of list? These kinds of marketing opportunities don’t happen every day, so Read more

 
The Art of Communication: Don’t Lose It

The Art of Communication: Don’t Lose It

The Telegraph (U.K.) recently reported on a study in which researchers surveyed 2000 participants to determine the average human attention span in 2016. They found that we are less attentive than goldfish. Disturbingly, our attention span has dropped from 12 seconds, reported in the year 2000, to eight seconds now in 2016. According to the Read more

 
YGS Presents Boundless: The Future of Professional Development Events is Nontraditional

YGS Presents Boundless: The Future of Professional Development Events is Nontraditional

For most people, professional development events can be described in myriad ways based off some of their firsthand experiences: obligatory, inconsequential, unnecessary perhaps? In some unfortunate examples, well-intentioned managers and department heads will return to the office and attempt to implement tools and theories that they may have had trouble staying enthused about themselves when Read more

 
 
A Peek Inside the AM&P Excel Awards

A Peek Inside the AM&P Excel Awards

Each year Association Media & Publishing hosts the EXCEL Awards, a program that honors excellence in print and digital association publishing. The 36th annual AM&P EXCEL Awards recently concluded, and at the end, 119 organizations took home 226 awards, including four awards for three YGS clients: the Pulmonary Hypertension Association; the National Association of Secondary Read more