The Post-PR Engagement Factor

The Post-PR Engagement Factor

We’re through the planning, the writing, and the distribution, so what could possibly be left to do with our public relations announcements and outreach? The follow up, of course! As important as making the initial announcement is, engaging with your audiences and staying connected through the post-announcement period is a crucial part of the process. Read more

 
Choosing Your PR Medium

Choosing Your PR Medium

In our series on determining your public relations strategy, we’ve discussed an overview of where to start and then delved into the finer points—what your message should do followed by what your message should say. In this week’s post, we’re moving on to the next step: choosing where to send your message. In our post Read more

 
YGS SPECS: It’s time to view something new

YGS SPECS: It’s time to view something new

Through implementing cutting-edge technology, The YGS Group creates engaging, innovative experiences for our customers, and our customers’ customers. This holiday season, we’ve launched our very own virtual reality experience, YGS SPECS. YGS SPECS was created to share an exciting and unique engagement opportunity with our clients and friends. Different from other virtual reality experiences, YGS SPECS Read more