We’re digging into the meat of public relations in this post, building on our previous posts about what exactly PR is and how to identify your messaging type and your audience. Now let’s discuss how to develop the specific message. Once you’ve determined what type of message you want to make public, meet with Read more
In last week’s look into public relations, we explored a overview of the first steps to establishing a public relations strategy. It’s time to break it apart into the smaller logistical pieces of smart PR. The first step—before you craft your message and determine how it should be distributed—is establishing what your message should do Read more
What is Public Relations? Is it still relevant? Or has it become the older (gone-by-the-wayside) sister to the younger, hipper Content Marketing? With both public relations and content marketing focused on getting attention (i.e. gaining awareness) I see them as collaborative performers, rather than competitive sisters vying for parental affirmation from the public. It’s not Read more
Last week, we discussed the importance of company culture. This week we decided to go straight to the source to find out what makes YGS a great place to work and what matters most to its employees. I appreciate the information the Executive Leadership Team shares with us, like hosting quarterly meeting updates and posting Read more
