Public Relations: The Backbone of Your Message

Public Relations: The Backbone of Your Message

In last week’s look into public relations, we explored a overview of the first steps to establishing a public relations strategy. It’s time to break it apart into the smaller logistical pieces of smart PR. The first step—before you craft your message and determine how it should be distributed—is establishing what your message should do Read more

 
Public Relations: Are You The Life of the Party?

Public Relations: Are You The Life of the Party?

What is Public Relations? Is it still relevant? Or has it become the older (gone-by-the-wayside) sister to the younger, hipper Content Marketing? With both public relations and content marketing focused on getting attention (i.e. gaining awareness) I see them as collaborative performers, rather than competitive sisters vying for parental affirmation from the public. It’s not Read more