Print Is Here to Stay

Print Is Here to Stay

When I tell people I’m in the magazine business, there are almost immediately cracks about gainful employment and “the state of the industry.” Because The YGS Group publishes magazines for specific industries and associations, we benefit from niche audiences who appreciate having a paper copy of industry-specific best practices delivered every month. YGS is in Read more

 
 
What to do With Testimonials—And How to Use Them Effectively

What to do With Testimonials—And How to Use Them Effectively

If your clients are happy with your products or services, chances are you’ve heard them say it. Whether in survey responses, replying to a follow-up email, or sometimes out of the blue “This is great!” messages, any good reviews are good for business. But how can you differentiate between the OK testimonials to hang in Read more