From a business perspective, social media shouldn’t be something you dabble in just because everyone else is; it’s about using it to bring awareness to your brand. While consumers use social media more generally in their personal lives, a business must understand how social posts and company blogs can serve a specific purpose for marketing Read more
Consistency is necessary to take full advantage of your social media presence. There are two ways consistency comes into play when posting on social media—frequent and regular posts and consistent and cohesive branding. This week we’re discussing frequency and regularity. Social media can be a powerful marketing tool; however, as with any tool, it is Read more
In the last blog we talked about making an emotional connection with your audience through your website, so this week we wanted to delve a little deeper and talk about the thing most people associate with the user-friendliness of a website—design and functionality. These are the two things that will give visitors an immediate opinion Read more
Reaching your core audience through your website can be a challenge, especially given the informational overload most people experience every day. That is why making a sincere connection with web visitors is absolutely critical. The job of your website is to represent your company online—to reach out to your core audience. Most visitors to any Read more
The YGS Group has launched a brand new website. Since we put so much thought into the construction and design for ourselves, we thought we would share with you some of the thought processes and guiding principles we used. Undertaking the construction of a website—whether it’s brand new or a complete overhaul—is an amazingly daunting Read more
