Branding, Marketing, and Marketing Platforms, What’s the Difference?

Branding, Marketing, and Marketing Platforms, What’s the Difference?

Branding and marketing are the cornerstones of any business. A well-branded company will use marketing to speak to its audience and clients. But what overarches each is the marketing platform—the actual marketing plan—that defines how you will market your brand to communicate to existing clients and attract new ones.   A company’s brand is what Read more