Make Your Marketing Come Alive With pURLs!

Make Your Marketing Come Alive With pURLs!

PURLs are a new and budding marketing campaign tool that are being used more frequently to increase direct mailing success rates. PURLs are personalized URL Websites for current and future customers. According to DMA, offline media still remains extremely important in integrated marketing campaigns. A study conducted by DMA shows that while email is the Read more

 
The Gift of Life

The Gift of Life

YGS associates rolled up their sleeves and met our goal of 25 units of blood to the American Red Cross on Thursday, February 23rd. Ten of those 25 units were from brave first time donors. Thanks to all, in particular Karen Lippy who coordinated scheduling, the event was seamless. Red Cross statistics show that only 5% of our population donates blood Read more