A Memorial Day Exclusive: Vietnam Veterans of America

A Memorial Day Exclusive: Vietnam Veterans of America

For some people, Memorial Day signals the beginning of summer: pools are open, barbecues are fired up, and fireworks light the sky. For others, it’s a day of reflection for honoring those who have served our country and given the greatest sacrifice. In today’s blog, we’re featuring one of our newest clients, the Vietnam Veterans Read more

 
 
 
 
 
Print Is Here to Stay

Print Is Here to Stay

When I tell people I’m in the magazine business, there are almost immediately cracks about gainful employment and “the state of the industry.” Because The YGS Group publishes magazines for specific industries and associations, we benefit from niche audiences who appreciate having a paper copy of industry-specific best practices delivered every month. YGS is in Read more

 
 
What to do With Testimonials—And How to Use Them Effectively

What to do With Testimonials—And How to Use Them Effectively

If your clients are happy with your products or services, chances are you’ve heard them say it. Whether in survey responses, replying to a follow-up email, or sometimes out of the blue “This is great!” messages, any good reviews are good for business. But how can you differentiate between the OK testimonials to hang in Read more

 
 
Total Solutions, Total Success—Part 2

Total Solutions, Total Success—Part 2

Last week we went in depth on the redesign of Tax Executive, the publication of Tax Executives Institute, Inc. This week we’re telling another success story, but with a completely different audience and priority list: The Journal of College Admission, the publication of the National Association of College Admission Counselors (NACAC). NACAC wanted to start Read more