Beyond the Goggles and Games

Beyond the Goggles and Games

What’s in virtual and augmented reality for the real world of business? Beyond the goggles and games, what is there to know about virtual reality (VR) and augmented reality (AR) that applies to business? At first glance, virtual and augmented reality user experiences may appear to be limited to the gaming industry. However, VR and Read more

Representing Your Brand in a Big Way

Representing Your Brand in a Big Way

Branding and marketing successfully for business can be a large task, and the YGS Group’s Specialty Graphics production department takes that literally. From covering buses to buildings, these large-scale projects are truly state-of-the-art. Add that on top of the smaller, more storefront-oriented signage and everything in between, and visual marketing options for clients can be Read more

The Most Wonderful Time of the Year — Finding Time for Family and Friends

The Most Wonderful Time of the Year — Finding Time for Family and Friends

Just when you think life can’t get any busier, along come the holidays. Suddenly, you are not only balancing end-of-the-year work projects with your usual commitments at home, but you also have gifts to buy, a tree to decorate, cookies to bake, and extended family to visit! But you can manage the stress of the Read more

Shouting, strategically, from the rooftops. How, and why, to promote your employer brand.

Shouting, strategically, from the rooftops. How, and why, to promote your employer brand.

If you’re charged with talent acquisition at your organization, probably everyone you personally get a chance to connect with knows how great it is to work there. More than anyone else, HR professionals are passionate about creating a workplace that thrives on balancing employee perks with the production of top-notch work and spreading the word Read more

Six Ways to Optimize Your Business Profiles on Social Media

Six Ways to Optimize Your Business Profiles on Social Media

1. Be Consistent This is arguably the most important step in using social media. When setting up profiles across multiple platforms, make sure the contact and company information is identical on each platform. If these details differ from one another, there is a strong possibility that they will be identified as different companies through search Read more

The Disappointment Dilemma: How to Handle Negative Feedback for Positive Results

The Disappointment Dilemma: How to Handle Negative Feedback for Positive Results

Discovery, Due Diligence, Care, and Creativity Sometimes, even if you are exceptionally committed to delivering stellar service, a great product, and measurable results, there’s always a chance your work isn’t living up to the expectations of those you serve. Most of us have experienced an unexpected blip on the radar. Whether it’s a creative presentation Read more