Often Forgotten SEO Tips: Optimizing SEO without digging into the metadata

Often Forgotten SEO Tips: Optimizing SEO without digging into the metadata

Headlines (Ironic, isn’t it?) Keeping headlines on your site to under 55 characters ensures they will be fully viewable in search engine results pages (SERPs). The more concise, sensational and descriptive the headline, the better. Misleading headlines, however, will certainly affect the site’s SEO negatively, as well as create a whole slew of other problems. Publish only Read more

YGS MAP™: 10 Questions Answered About Marketing Automation

YGS MAP™: 10 Questions Answered About Marketing Automation

Automation is becoming exponentially more prominent in today’s fast-paced marketing world. Basically, marketing automation is a set of technological tools utilized to manage multichannel and multifunctional marketing processes and campaigns. This often includes automating repetitive tasks or workflows that are designed to reduce human error and boost efficiency—and lead to increased revenue. The YGS Group Read more

EXCEL Awards: Anatomy of a Gold-Winning Entry

EXCEL Awards: Anatomy of a Gold-Winning Entry

Every year, Association Media & Publishing (AM&P) hosts the EXCEL Awards, which recognize excellence and leadership in nonprofit association media, publishing, marketing and communications. Since that is exactly what The YGS Group strives to do every day, earning an EXCEL Award is our version of acquiring the Holy Grail. In the recent 2018 EXCEL Awards, Read more

Finding Out What It Takes to Work in the Industry

Finding Out What It Takes to Work in the Industry

By Sara Mooney (pictured on left) Sara Mooney is a secondary English teacher and digital media adviser at Susquehannock High School who participates in the York County Alliance for Learning’s Educator in the Workplace program. As part of The YGS Group’s continued community outreach efforts, we hosted Mooney for three days this summer to help Read more

The Latest & Greatest Digital Advertising Strategies Aimed at Reaching Consumers in 2018

The Latest & Greatest Digital Advertising Strategies Aimed at Reaching Consumers in 2018

Digital marketing strategies have been top-of-mind for a lot of consumers lately. Google just nixed pop-ups (including ads), Chrome got rid of auto-play and Cambridge Analytica’s discovered actions with Facebook users’ data ignited a global debate about privacy. 2018 has seen consumers—and businesses, by extension—questioning digital advertising in a way that might make you think Read more

Advice From a Conference Pro: Maximizing Your Company’s Booth Presence

Advice From a Conference Pro: Maximizing Your Company’s Booth Presence

Conference season can be a combination of exciting, arduous and expensive. Companies must be prepared to get the best return and leave a lasting impression, while making a plethora of critical decisions in what never seems to be enough time or enough budget. In this post, we’ve tapped into a YGS event expert to highlight Read more

Big Ideas in Printing & Personalized Marketing

Big Ideas in Printing & Personalized Marketing

Let’s face it, we live in a digital world, and that has spoiled us when it comes to personalized options. Case in point: When you order lunch from Panera via their web site or mobile app, it’s ready for you on the pick-up shelf—with your name on it. When you move, you’ll start receiving special Read more