Shouting, strategically, from the rooftops. How, and why, to promote your employer brand.

Shouting, strategically, from the rooftops. How, and why, to promote your employer brand.

If you’re charged with talent acquisition at your organization, probably everyone you personally get a chance to connect with knows how great it is to work there. More than anyone else, HR professionals are passionate about creating a workplace that thrives on balancing employee perks with the production of top-notch work and spreading the word Read more

Six Ways to Optimize Your Business Profiles on Social Media

Six Ways to Optimize Your Business Profiles on Social Media

1. Be Consistent This is arguably the most important step in using social media. When setting up profiles across multiple platforms, make sure the contact and company information is identical on each platform. If these details differ from one another, there is a strong possibility that they will be identified as different companies through search Read more

The Disappointment Dilemma: How to Handle Negative Feedback for Positive Results

The Disappointment Dilemma: How to Handle Negative Feedback for Positive Results

Discovery, Due Diligence, Care, and Creativity Sometimes, even if you are exceptionally committed to delivering stellar service, a great product, and measurable results, there’s always a chance your work isn’t living up to the expectations of those you serve. Most of us have experienced an unexpected blip on the radar. Whether it’s a creative presentation Read more

Five Questions to Ask Before Your Next Specialty Print Job

Five Questions to Ask Before Your Next Specialty Print Job

Whether you’re producing signage for an upcoming event or promoting your brand through a custom vehicle wrap, you want them to showcase your message in the best possible way and for the products to last. Experts at The YGS Group excel in guiding customers through the specialty graphics production process, beginning with determining your project Read more

Inc. 5000 Conference 2016: Stop by and Celebrate with Content Sales & Licensing!

Inc. 5000 Conference 2016: Stop by and Celebrate with Content Sales & Licensing!

It’s that thrilling and rewarding time of year again for The YGS Group’s Content Sales & Licensing team. We’ll be planting ourselves in the YGS booth at the annual Inc. 5000 conference for three days starting tomorrow, Tuesday, October 18 and meeting Inc. 5000 honorees. As the only authorized provider of custom reprints and award Read more

Prioritizing Partnerships, The YGS Way

Prioritizing Partnerships, The YGS Way

If the vision and goals for a project—whether it’s ongoing or a one-time initiative—aren’t shared among team members, success is unlikely. Fortunately, shared vision and goals are a must when YGS enters the picture from Day One. Partnerships are the cornerstone of The YGS Group’s model, internally and externally. “The most important part about starting Read more

Bicoastal Benefits

Bicoastal Benefits

Just over two years ago, The YGS Group expanded operations to the West Coast through the acquisition of a Seattle-based print company. Within the time since then, The YGS Group also acquired a Seattle-based design firm and printing operations from Hershey. These strategic acquisitions have afforded YGS the opportunity to offer additional marketing and printing Read more

Making the Most of Businesses and Local Education Partnerships

Making the Most of Businesses and Local Education Partnerships

The fundamental purpose of students attending trade schools, colleges, universities, and high schools is, of course, to learn, but for most, education is a means to a job or career. So, it makes sense for employers and local educators to establish strong partnerships. When businesses and local educators help students achieve their goals, everyone benefits. Read more

Show Your Value Through Content Licensing

Show Your Value Through Content Licensing

Showcasing success is a crucial component of any company’s marketing strategy. But it’s not enough to tout your own success. Tout when others mention your success, too, with content licensing. Was your company featured in an industry magazine or named to an industry best-of list? These kinds of marketing opportunities don’t happen every day, so Read more