Connecting Emotionally With Your Website’s Audience

Connecting Emotionally With Your Website’s Audience

Reaching your core audience through your website can be a challenge, especially given the informational overload most people experience every day. That is why making a sincere connection with web visitors is absolutely critical. The job of your website is to represent your company online—to reach out to your core audience. Most visitors to any Read more

 
 
 
Distribution Channels and Content “Versioning”

Distribution Channels and Content “Versioning”

In our series on Content Marketing, we have talked about writing content for different audiences. Now we’re going to take that further and talk about distribution of that content. There are so many types of media available—print, radio, television, Web—and so many media outlets to choose from—local, regional, national, and individual internet sites. Then there Read more

 
 
 
Create the Right Content

Create the Right Content

In our ongoing series about Content Marketing, this week we are talking about creating content. Content is extremely important to all your marketing efforts, but generating it can also be one of the most frustrating tasks. It’s really hard to get right. It has to be carefully crafted so you can help inform your audience’s Read more