Intern Profile: Amanda Stone

Intern Profile: Amanda Stone

It’s intern season again! This past summer, Marketing Services hosted an intern for 8 weeks. Local colleges and universities are now back in session for the spring semester, so it’s a great opportunity to host another Marketing Services intern. Amanda Stone joined the team on January 18, and we wanted to meet with her at Read more

Social Media Engagement: The Modern Marketing Tool

Social Media Engagement: The Modern Marketing Tool

Promoting products and services on social media is just part of today’s marketing game. Platforms like Facebook and Twitter even allow companies to purchase sponsored posts that are sent into feeds at specific times or are even based on users’ searching habits. But promotion and social media marketing in general is only half the work. Read more

The Post-PR Engagement Factor

The Post-PR Engagement Factor

We’re through the planning, the writing, and the distribution, so what could possibly be left to do with our public relations announcements and outreach? The follow up, of course! As important as making the initial announcement is, engaging with your audiences and staying connected through the post-announcement period is a crucial part of the process. Read more

Choosing Your PR Medium

Choosing Your PR Medium

In our series on determining your public relations strategy, we’ve discussed an overview of where to start and then delved into the finer points—what your message should do followed by what your message should say. In this week’s post, we’re moving on to the next step: choosing where to send your message. In our post Read more

YGS SPECS: It’s time to view something new

YGS SPECS: It’s time to view something new

Through implementing cutting-edge technology, The YGS Group creates engaging, innovative experiences for our customers, and our customers’ customers. This holiday season, we’ve launched our very own virtual reality experience, YGS SPECS. YGS SPECS was created to share an exciting and unique engagement opportunity with our clients and friends. Different from other virtual reality experiences, YGS SPECS Read more