Distribution Channels and Content “Versioning”

Distribution Channels and Content “Versioning”

In our series on Content Marketing, we have talked about writing content for different audiences. Now we’re going to take that further and talk about distribution of that content. There are so many types of media available—print, radio, television, Web—and so many media outlets to choose from—local, regional, national, and individual internet sites. Then there Read more

 
 
 
Create the Right Content

Create the Right Content

In our ongoing series about Content Marketing, this week we are talking about creating content. Content is extremely important to all your marketing efforts, but generating it can also be one of the most frustrating tasks. It’s really hard to get right. It has to be carefully crafted so you can help inform your audience’s Read more

 
 
Content Marketing Is King

Content Marketing Is King

With today’s ad-saturated media, getting your message to your target audience becomes increasingly more intensive. There are so many ads—tv, radio, billboards, magazines, and emails—that people are faced with every day, getting to the right people takes that much more effort. That is where content marketing comes in.   Marketing and advertising are no longer Read more

 
The Social Proof of Endorsements

The Social Proof of Endorsements

Last week’s blog talked about how third party endorsements can benefit both the endorser and endorsee. Endorsements, recommendations, approvals, or commendations are really valuable to marketing a business, product, or service. Their importance lies in the psychological phenomenon known as “social proof.”   A social proof, also referred to as informational social influence, is when Read more

 
Two-Sided Benefits to Third-Party Editorial

Two-Sided Benefits to Third-Party Editorial

Third-party editorial or “mentions” of a company’s brand or product are one of the most powerful marketing tools in the toolbox. Publishers evaluating a company’s product, brand, or service—especially in a positive way—can lead to more sales. Positive editorial mentions enhance a company’s reputation, bringing the company to a whole new level. If a reputable Read more