Bicoastal Benefits

Bicoastal Benefits

Just over two years ago, The YGS Group expanded operations to the West Coast through the acquisition of a Seattle-based print company. Within the time since then, The YGS Group also acquired a Seattle-based design firm and printing operations from Hershey. These strategic acquisitions have afforded YGS the opportunity to offer additional marketing and printing Read more

Making the Most of Businesses and Local Education Partnerships

Making the Most of Businesses and Local Education Partnerships

The fundamental purpose of students attending trade schools, colleges, universities, and high schools is, of course, to learn, but for most, education is a means to a job or career. So, it makes sense for employers and local educators to establish strong partnerships. When businesses and local educators help students achieve their goals, everyone benefits. Read more

Show Your Value Through Content Licensing

Show Your Value Through Content Licensing

Showcasing success is a crucial component of any company’s marketing strategy. But it’s not enough to tout your own success. Tout when others mention your success, too, with content licensing. Was your company featured in an industry magazine or named to an industry best-of list? These kinds of marketing opportunities don’t happen every day, so Read more

The Art of Communication: Don’t Lose It

The Art of Communication: Don’t Lose It

The Telegraph (U.K.) recently reported on a study in which researchers surveyed 2000 participants to determine the average human attention span in 2016. They found that we are less attentive than goldfish. Disturbingly, our attention span has dropped from 12 seconds, reported in the year 2000, to eight seconds now in 2016. According to the Read more

YGS Presents Boundless: The Future of Professional Development Events is Nontraditional

YGS Presents Boundless: The Future of Professional Development Events is Nontraditional

For most people, professional development events can be described in myriad ways based off some of their firsthand experiences: obligatory, inconsequential, unnecessary perhaps? In some unfortunate examples, well-intentioned managers and department heads will return to the office and attempt to implement tools and theories that they may have had trouble staying enthused about themselves when Read more

A Peek Inside the AM&P Excel Awards

A Peek Inside the AM&P Excel Awards

Each year Association Media & Publishing hosts the EXCEL Awards, a program that honors excellence in print and digital association publishing. The 36th annual AM&P EXCEL Awards recently concluded, and at the end, 119 organizations took home 226 awards, including four awards for three YGS clients: the Pulmonary Hypertension Association; the National Association of Secondary Read more

Utilizing All Your Options: Content Marketing

Utilizing All Your Options: Content Marketing

Content marketing strategy isn’t just the responsibility of your marketing team. Everyone who engages with your content—blogs, social media, even print pieces—becomes a part of your larger content marketing stratosphere. And, of course, how you engage back and how you engage outside your own space continues to broaden the arena. Exploring alternative or new spaces Read more

Content Planning: The Role of the Editorial Calendar

Content Planning: The Role of the Editorial Calendar

The end goal of most organizations today is to bring current, expert-driven content to their readership. With the help of editors and writers, subject matter experts and industry leaders, each subject matter category and topic is cultivated and crafted to bring to light the story that will make the most impact, tell the story, and Read more