Print Is Here to Stay

Print Is Here to Stay

When I tell people I’m in the magazine business, there are almost immediately cracks about gainful employment and “the state of the industry.” Because The YGS Group publishes magazines for specific industries and associations, we benefit from niche audiences who appreciate having a paper copy of industry-specific best practices delivered every month. YGS is in Read more

 
 
What to do With Testimonials—And How to Use Them Effectively

What to do With Testimonials—And How to Use Them Effectively

If your clients are happy with your products or services, chances are you’ve heard them say it. Whether in survey responses, replying to a follow-up email, or sometimes out of the blue “This is great!” messages, any good reviews are good for business. But how can you differentiate between the OK testimonials to hang in Read more

 
 
Total Solutions, Total Success—Part 2

Total Solutions, Total Success—Part 2

Last week we went in depth on the redesign of Tax Executive, the publication of Tax Executives Institute, Inc. This week we’re telling another success story, but with a completely different audience and priority list: The Journal of College Admission, the publication of the National Association of College Admission Counselors (NACAC). NACAC wanted to start Read more

 
 
Project Management Superheroes Offer Their Tips for Success

Project Management Superheroes Offer Their Tips for Success

No matter your job description or position title, at some point “project management” will probably come up. At The YGS Group, project management skills are needed in every department, but we consulted the experts in Marketing and Interactive Services to provide the lowdown on how to keep from being overwhelmed by multiple projects on your Read more

 
 
 
6 Quick Tips to a Successful Social Media Marketing Campaign

6 Quick Tips to a Successful Social Media Marketing Campaign

Social media is essentially a mandatory business tool, especially if you want to attract younger, more technologically savvy clients and customers. Unfortunately, not all of us have the ways and means to hire a social media manager or communications director to lead the way. At The YGS Group, our social media management is an internal Read more