Utilizing All Your Options: Content Marketing

Utilizing All Your Options: Content Marketing

Content marketing strategy isn’t just the responsibility of your marketing team. Everyone who engages with your content—blogs, social media, even print pieces—becomes a part of your larger content marketing stratosphere. And, of course, how you engage back and how you engage outside your own space continues to broaden the arena. Exploring alternative or new spaces Read more

Content Planning: The Role of the Editorial Calendar

Content Planning: The Role of the Editorial Calendar

The end goal of most organizations today is to bring current, expert-driven content to their readership. With the help of editors and writers, subject matter experts and industry leaders, each subject matter category and topic is cultivated and crafted to bring to light the story that will make the most impact, tell the story, and Read more

Intern Profile: Alyssa Dill

Intern Profile: Alyssa Dill

An internship is a productive way to spend the summer, and this summer we’ve welcomed Alyssa Dill to Marketing Services as a design intern. She will be collaborating with the design team on various projects through August 17. The Basics: Name: Alyssa Dill College/Class: Millersville University, Class of 2017 (Senior) Major: Interactive & Graphic Design Read more

Hashtag How-To

Hashtag How-To

Last week we discussed the history of the hashtag, the fairly new digital communication vehicle that has the ability to connect millions of people around the world with a single word or phrase. Now that we’ve explored what hashtags are and on what social channels they can be used to expand the reach of your Read more