Direct Mail Marketing, It Still Works (Part 1)

Direct Mail Marketing, It Still Works (Part 1)

For decades, direct mail marketing was one of the most tried and true of all marketing initiatives. Unlike ads in newspapers or on television, sending a post card or letter directly to the people who would be most interested in your product or service was the best way to reach them. In the last fifteen Read more

 
Branding, Marketing, and Marketing Platforms, What’s the Difference?

Branding, Marketing, and Marketing Platforms, What’s the Difference?

Branding and marketing are the cornerstones of any business. A well-branded company will use marketing to speak to its audience and clients. But what overarches each is the marketing platform—the actual marketing plan—that defines how you will market your brand to communicate to existing clients and attract new ones.   A company’s brand is what Read more

 
 

AM&P’s Annual Roundtable Roundup Highlights

YGS had a fantastic time meeting and speaking with fellow association professionals about their communication strategies and marketing campaigns at last week’s roundtable event in Alexandria, VA, hosted by Association Media & Publishing (AM&P).  Discussions at the YGS table varied from group to group, but centered on one common theme—the importance of utilizing social media Read more

 

2013 Scholarship Opportunity

A scholarship endowment was established in 1993 by York Graphic Services, Inc. with an initial gift of $3,000 toward a $35,000 pledge to the campaign for York College*.  In 2008 this scholarship transitioned to The YGS Group.  This scholarship gives preference to dependents of employees.  If one of your dependents (spouse, child, etc.) is attending Read more

 
 

Formatting…Good

I’m moved to words of thanks when I click open a message on my phone and the message has been formatted for my phone. Conference brochures that have tabs on the pages that tell me on what day my desired session is scheduled move me to appreciate the strategic creative team that designed the page Read more

 

Being There

The in-person meet and greet cannot be replaced with technology, email, or Skype. There is nothing like the present. And your handshake is the most meaningful business gift you can give these days. Let’s go back to the days of business when you walked into a room and there was eye contact. Everyone connected with Read more

 

The YGS Group Restructures Content Sales & Licensing Division

FOR IMMEDIATE RELEASE: The YGS Group Restructures Content Sales & Licensing Division YORK, Pa., February 26, 2013—YGS recently transferred leadership of the Content Sales & Licensing (CS&L) division from Kelly Winkler to Executive Vice President, Erica Montgomery. Jenny Kintner, the former Marketing and Accounts Manager for the CS&L division, has been promoted to Group Manager Read more